SEO mysteries: why am I linking to Borkowski?

No, it's not because they paid us. No, there's no crazy reciprocal linking going on. It's because we love experimenting here at Distilled and we've recently been running a bit of an experiment involving Borkowski.

Borkowski are a UK based PR and publicity stunt company and as such we thought they'd take our experiment in the light hearted nature it was intended. Thankfully they did but we're dropping them a link anyway to keep our part of the deal. In fact here's another! (mmmm linky goodness)

Sorry I'm being so secretive, I can't really go into details about what the experiment entailed just yet but watch this space!

All in all, this one went quite well. This is what the office usually looks like after one of my 'experiments':

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