Permanent Redirect: Distilled Office

(We do go off topic from time to time, so if you’re just here for the SEO & Reputation Management advice, feel free to skip this post!)

As I tweeted earlier in the week:

“Moving office is much like 301ing a website. First you move all your content, then you hope the spiders will follow.”
... and now it’s time to stretch that analogy to breaking point.

Distilled moved to our new offices last week, and now that everything’s plugged in and running, we wanted to share some snaps from ‘move day’ with you, and give you a quick look inside our new pad.

Prepare your destination

If you’re moving to a new domain, then you might have bought something that better describes what your website does, has a stronger brand, or is more relevant to your Geographic region.

In Distilled’s case, our task was to find an office that would provide enough room for the ever-growing team in a suitable London location.

Once the contract was signed, we set about making it ‘our’ office; this primarily involved making sure that at least one wall was painted in each of the Distilled colours.

Consider this us planning out 'Information Architecture'

Consider this us planning out ‘Information Architecture’

This was about two days before 'move day'. Parkinson's Law mentions something about this, I think.

This was about two days before ‘move day’. Parkinson’s Law mentions something about this, I think.

Our server rack (picture here, empty) will fit into a room larger than Distilled's first London office.

Our server rack (picture here, empty) will fit into a room larger than Distilled’s first London office.

Prepare for the big move

Before moving your site (or office) you can use the opportunity to make sure everything’s in top order. This can include getting rid of any pages (or packets of mouldy cheese) that you don’t need anymore.

Will, Duncan and Sarah check our 'old media storage facility'

Will, Duncan and Sarah check our ‘old media storage facility’

Andy was tasked with braving the fridge, and throwing away anything that passed the Turing Test.

Andy was tasked with braving the fridge, and throwing away anything that passed the Turing Test.

We have one client who leaves every meeting with handfulls of our stationary, so we'll have to keep the new office fully stocked for him too.

We have one client who leaves every meeting with handfulls of our stationary, so we’ll have to keep the new office fully stocked for him too.

Being forced to spend a day offline was quite cathartic in a way. Though I did miss StumbleUpon by the end of the day.

Being forced to spend a day offline was quite cathartic in a way. Though I did miss StumbleUpon by the end of the day.

Ready ... Set ... Go!

When everything’s prepared and you’re ready to move a domain, it’s usually a case of renaming an .htaccess file somewhere and sitting back to watch.

In our case, it took a little longer to drive five van-loads of furniture, computers and other paraphernalia back-and-forth across the Thames. Here’s what part of that process would look like if we were able to magically speed up time:

Update Your Links

We’ve got a notice on the door of the old office, a redirection with the post office, and a brand spanking new map for visitors to follow.

We’ve pretty much ironed out all the kinks (though I did have a nightmare about our terrifying basement, after making the mistake of going down to see what was in there) and we’ll be putting the finishing touches to our new pad very soon.

Start using & showing off your new office domain

It’s been a crazy busy week for everyone in the search marketing, design and development teams. Here’s us hard at work in the part of the new place: The New Office

About the author
Rob Ousbey

Rob Ousbey

Rob joined Distilled’s London office in 2008 as an SEO Consultant. Over the years, he’s developed and executed SEO strategy for clients from small businesses to large organizations, and managed Distilled’s Reputation Management projects, where he’s...   read more