2011 has been a phenomenal year for the SEO industry. Here at Distilled, we shipped a lot of work, much more than I would have believed possible. Our company is constantly reminded by our executive team (Will, Duncan, Tom, and Rob) to ship content and projects frequently. This year has been the year of "shipping" for Distilled, and I'd like to take this chance to highlight the most epic Distilled content from 2011, partially to resurface it and also to encourage all of you that you can accomplish way more in one year than you ever thought possible.
So here is Distilled's most epic content from the year. It's not based on number of tweets, or number of comments, or anything tangible. Instead, it's based on what brought the biggest impact to Distilled, and hopefully the community.
Note: all the titles are links to the posts and content.
GuidesThis year Distilled employees (and our epic intern) created guides to help the SEO community.
Ed Fry's Linkbait Guide was, in my opinion, the best SEO content published this year. Ed worked for two weeks on this guide and produced all of the videos and graphics himself. He walked us through the complete process of producing and launching linkbait, from working with designers to doing outreach and using PR.
What came out of it: This guide received hundreds of tweets, a couple hundred +1s, and gave us a shining example of incredible content, including photos, text, embeddable elements, and videos, with elements of lead capture integrated. And, this post received a link from Seth Godin's blog. Boom!
Mike Pantoliano's Excel Guide for SEOs stepped us step-by-step through the beginning paces of Excel, skills that all SEOs need to use when doing keyword research or crunching any sort of data for clients. It includes a downloadable PDF and an example Excel workbook to practice on.
What came out of it: Because we moved domains in May, the social counts were lost, but it would be over 1,200 by now. This gift from Mike to the SEO community has helped out many, from feedback we've received. Oh, and it ranks 1st page for "Excel Guide" even though it does not have "Guide" in the title or URL.
Dave Sottimano created this guide in June to follow up on Tom Critchlow's How to Build Agile SEO Tools Using Google Docs. While officially a blog post, this guide is broken into sections from beginner to advanced, and includes some premade toys and resource for you to play with. A guide for the ages (or at least until ImportXML stops working in Google Docs :-)
What came out of it: The effects of this are harder to quantify, as it only received 93 tweets. In that regard, I think it was one of the most under-exposed pieces of content throughout the year.
What came out of it: So many helpful tools and blog posts. Some of these include:
- Dan Shure's 6 Related Search Operator Tips & Google Doc Tool
- My own Link Prospecting with Twitter Tools and APIs
- SEER's ImportXML Cookbook
- All | of | Tom | Anthony's | Tools
ToolsTom Anthony bashed together a bunch of ad-hoc tools for many different purposes. Bookmark each of these, download the sheets, pillage and steal, do what you have to do in order to use these. a tool for Hannah Smith's Mozcon presentation that attempts to identify the language of the page, as well as the separate areas of the site by language so that you can then clean the data in Excel. Boom! Simple Bulk Social Metrics tool that you can export into a CSV. AND he provided a Google Doc to pull even more bulk metrics. WOW.
VideosFor some reason, this was the year of the video for Distilled. We decided to tape our SEO conferences and sell them online. Tom also did a few Appsumo videos.
So this section is self-serving, but I wouldn't put the content in this post if I did not truly believe that it is some of the most valuable content you will come across from the past year.here. Unfortunately the videos no longer work, but I encourage you to do what you can to get your hands on them. a 99% competitive term from 16 to 5 in just 4 weeks. Boom!
We hope you have enjoyed all of the content we have created this year. Here's to looking forward to 2012 and all the shipping and epic content that awaits.
As our COO Will likes to say, "Watch this space." :-)