Live Blogging the Team Building Day - 9.45am

Distilled team building day (also known as “needs to be PPCeen to be believed” - blame Lucy) is officially underway. We’ve all been in since silly-o-clock (7.30am) and breakfast has been had. If you’re following along at home check out our photos on flickr

Back to the task in hand, however, we have decided on which tools we’re building. They are as follows. Drum roll please:

##404 Checker

This tool is first on the list because it’s the easiest to build. The premise is very simple, the tool simply runs over your account, finds a record of all the landing pages you’re using and checks the status code of those pages, checking for 404 error pages. Why is this important? Well if you’re sending traffic to a 404 page you’re throwing money down the drain! One client account we took over management of recently had spent £5,000 driving traffic to a 404 page....... It’s not big, it’s not clever and it costs you money. Our tool will mean you never do it again! Ciaran, no more worrying about those stubby fingers when writing URLs ;-)

##Ad Strength Tool

This is the tool I’m most excited about and I think will provide the most value initially. It’s certainly the one I think we’ll use the most internally. This tool compares the performance of all the adverts in an ad group and tells you which are performing better. But not just regular ‘better’, statistically significant better. Oooooh - fancy :-)

Did I mention this tool will run in the background and notify you automatically as soon as statistical significance is reached? Kick-ass!

##PPC Pricing Guide

What does this tool do? It makes shiny pretty graphs. Everyone loves pretty graphs! Graphs of what you ask? Well Google will already tell you estimated clicks compared with your bid but it’s a pain to query their tool for all bids so our tool will do that hard work for you and drop the results into a pretty graph. Doesn’t make sense? Don’t worry - it does pretty graphs.

We’ve split up into various teams and we’re hard at work on the different aspects of the tools, designing pages, writing copy, taking photos, wearing silly hats etc etc. Of course the real work is being done by Andy and Duncan who are coding the tools. Mush, mush!

more cat pictures

Yep - that’s Duncan in the pic.

Stay tuned on twitter/blog/interwebs for more updates and if anyone has any feeback please drop it in the comments below.

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  1. Those sound like cool tools that will keep you busy until late tonight. You got some beer in?

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  2. Nah. We'll be finished by 7pm (maybe). No late night culture here at Distilled.

    Beers come after that...

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  3. Heather

    Go Distilled! Hope the weather holds for your BBQ.

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  4. Looks good, 404 tools a neat idea!
    Just a tip - internationalization is great for tools (moz tools irritate me occasionaly as they're focused on .com's and dont allow for focus on .de .jp etc)
    Neat tool i saw was from Affiliate window that checked all the ppc ad's running on your keyword (or brand) and checked who they were from and where they were going (in order to prevent affil's bidding on brand terms)

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  5. Ummm, this is not much of a liveblog. Correct me if I'm wrong but it has been almost 6 hrs since your last update? ;)

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  6. If it wasn't for twitter I'm sure we'd be blogging more. We've still put out a good amount of blog posts though. 2 more coming shortly plus the big prize giveaway compeition thing

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  7. @David: we're trying to get some tools finished for the end of the day!!!

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  8. My bad. I didn't realize that you were posting a new post for each timeslot throughout the day; just assumed that you would be adding to this post. Should have checked my reader. :/

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  9. @David - not to worry - hope you caught up :)

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  10. @Heather: you went green cos of your email address!! Cheeky.

    @Rob: yeah - some international stuff might well get added into the mix at some point. Certainly we'll make sure stuff works over here!

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