Last year the SEO community talked about the importance of integrating SEO with marketing. Particularly enlightening was Search Engine Watch’s “The New SEO,“ which discussed the importance of integration, particularly with PR and social. Working with clients, I have seen that the integration of channels is absolutely critical to excellence in marketing, and to achieving the goals of most businesses—getting more traffic, conversions and revenue. I think this is an often neglected area in SEO: we talk about lots of technical things, and those are important and exciting, but it’s crucial that we are also able to do work that is actually impactful, both for our own sense of accomplishment and for the success of our company. SEO needs to be nestled into the entire organization’s operations for it to provide the most impact.
Category Archive: Social Media
As 2013 draws to a close come with me, dear reader, as we review this year in search.
We saw yet more animal-shaped Google updates, spent a horrifying amount of time watching Harlem Shake videos and there was some noise about GIFs being pronounced JIF.
January : Facebook rolls out Graph Search for more ‘relevant’ results
Continuing on its mission to make the world more open and connected Facebook launched graph search - new way to ‘navigate your connections and make them more useful’. It sounded innocuous enough, but then Tom Scott highlighted some of the potential privacy issues and encouraged us to check and update our privacy settings in order to avoid showing up for searches like ‘single women who live nearby & are interested in men & like getting drunk’:
Hey, how are you? My name is Maria Hayhow and I’m the newest member of Distilled Seattle! It is safe to say I am nowhere near ready for the holidays, but I have been giving a great deal of thought to holiday-centric content. Social media is a great avenue to spread the holiday cheer. Even during this festive and exciting time of the year we all could use a little inspiration to take our campaigns to the next level. So I thought I’d direct your attention to some examples of companies creating great holiday-centric content along with a few friendly holiday reminders to get you into the spirit of things...
Pin the Stockings
Hi all! My name is Nick Marvik - I’m one of the new consultants here at Distilled Seattle. I enjoy talking about all things small business, social media and online marketing. Aside from everything I learn daily here at Distilled, I will also be using the growth of my custom ski/snowboard outerwear startup to share with you the experiences I’ve learned along the way.
Over the past two years, I have learned first-hand how to naturally create a community built around social media, and Instagram has recently been one of NWT3K’s primary focuses. Don’t worry; this is not a ‘How-To Use Instagram’ post. These strategies are intended for smaller brands that are currently using Instagram, have some traction with users, and want to take their efforts to the next level. It’s important to note that not all brands will be able to generate the ROI necessary to make Instagram worthwhile – but B2C startups, especially those dedicated to eCommerce, shouldn’t hesitate to jump right in.
Social media reporters often cover Dell, and with good reason: Dell got in on corporate social media early, and worked hard to get it right. They’ve created everything from a Social Media Listening Command Center, to in-person Social Think Tanks, to a Social Media & Communities training program for employees.
I heard the story beginning to end from Richard Margetic, Dell’s Director of Global Social Media.