International Search is a very confusing thing for webmasters, SEOs, and business owners across the globe. I’ve worked with companies large and small on their international strategies and over time developed a set of questions that help identify the right strategy for any particular company. Those questions were made into a flowchart and an interactive tool for my presentations at SearchLove Boston and, most recently, San Diego. In this post, I wanted to share the flowchart, the tool, my presentation and the Q&A after my talk. My hope is that the confusion with online international expansion diminishes. This would perhaps lead to companies spending more time on creating the right content based on their target market and less on domains and HREFLANG.
Category Archive: SEO
Last Monday, our Seattle office held a meet up about responsive design. We were lucky enough to get Matt Fordham, technical director at Wintr, to explain the fundamentals behind responsive design itself, and I made my argument for why responsive is so great for SEO. If you aren’t lucky enough to live in Seattle (or just weren’t able to make it Monday night), we’ve got all the details here.
The Case for Building Good Mobile SitesI’m not going to start building the case for mobile in general, because most of you already have mobile sites. Most of you had mobile sites in 2010. The problem is, a lot of companies have bad mobile sites.
Mobile isn’t something you can keep neglecting. 50% of teens and 45% of young adults access the internet primarily through their phones already1, and that number is only going to grow as phones get cheaper and better.
There are several reasons you’d want to find all of the URLs that point to one page or another. Consultants often like to report on referring domains to a target page or tool they’ve created and webmasters themselves always love getting that warm, fuzzy feeling that only a high authority link can bring (sorry honey!). The following are a few actionable tips that should allow you to find, you guessed it, ALL THE LINKS to that classy new landing page you’re tracking.
Method ONE - On-Page Script
There’s one sure-fire way to find almose ALL OF THE LINKS to your new online thingy and that’s placing some tracking code onto the page itself.
Well, look who we found hanging out at the Mack Web Solutions offices! Whilst our former Seattle consultant Geoff has been off “working remotely”, we thought it made sense for both Geoff and Mack to talk about what they both know best: Community and SEO.
Community building isn’t fluffy. Community actually involves SEO. Watch the video below for Mack and Geoff’s update on how community and SEO work together. You can also find the full transcript to the footage below.
Over to you, dear reader
Are you providing a good experience for your user? Is guest posting a good way to speak out to other industries? We’d love to hear your thoughts in the comments or you can find both Mack and Geoff over on Twitter.
This post is a case study on a Newsjacking from Lyndon Antcliff. Lyndon spoke at this year’s LinkLove London and is a specialist in web content that creates buzz in the form of links, social signals and newspaper mentions. He runs a Newsjacking service helping PR professionals and content creators craft potential viral content. He blogs here, tweets here and is also known to be found in the donut aisle of Tesco in Truro.
This is a story of how I managed to get a small Scottish music shop thousands of pounds worth of free advertising with a simple news hook and a well crafted story.