Right, apologies for not covering the pre-lunch session with Will (beyond on Twitter a bit), I was feeling the tax a bit on covering these sessions but by popular demand I’ll cover another one off here and Will should be covering one in the next timeslot.
Rich Baxter of SEOGadget kicks us off with his experience in the travel industry on massive sites to help us understand what the best way to get link equity spread across a site and how to get information architecture (IA) and internal linking right on sites of all sizes.
Rich started out by giving us a couple of examples and problems with “not so good site architecture”. These sites are typically classified as being light at the top (a few pages linked from the top level) and several clicks away from the money (category and product pages).
This all hits on the ability for the search engines and the users to get through your site to the most important/valuable pages as quickly as possible and with as few clicks.