I’m fascinated by politics. As a marketer, I’m regularly intrigued by the sophistication of many political campaigns and simultaneously amazed at the crudeness of others. The more I see online marketing grow, the more scared I am of the potential for political manipulation. I put together this presentation on some of the dirty tricks politicians and their campaigns now have at their disposal:
It’s something of a different kind of post from me - both in style (this presentation was written to be read rather than presented) and in substance (I don’t talk about politics much).