In the last DistilledLive video, we talked through the current hot topic of late, content marketing, with the people who know it best; the Outreach team in Seattle. You can also, check out Adria Saracino’s Hangout on the very same subject if you want to hear more. This week however, we’re back in London as myself and Bridget Randolph give you our thoughts on mobile sites and search.
Category Archive: Mobile
**Note from Stephanie: This is a guest blog post by Bryson Meunier, a Chicago-based SEO and Director of Content Solutions at Resolution Media, an Omnicom Media Group Company. His career at Resolution Media has given him the opportunity to help some of the world’s top brands achieve success in mobile and SEO including: Lowe’s, LeapFrog, Apple, Groupon, FedEx, and others.
There are a lot of opinions on how to do mobile SEO right these days. Do you need to build a separate mobile site, or is it enough to make your website responsive, so that it reformats for the device that’s accessing the content? Or can you skip all of these entirely and simply make your web site accessible to and readable on devices of all kinds, like Apple.com has? I’ve been researching mobile SEO best practices since that meant making your site accessible to PDAs, and I’ll be giving my own professional opinions on the subject at SMX Advanced in Seattle this year during the iSEO: Mobile Search Engine Optimization Done Right panel with Cindy Krum and Google’s Pierre Far.
Recently in Seattle at Mozcon, Rand showed a slide during his presentation of a new Google search screen that he had recently seen “on a blog”. That evening I was using my iPad instead of my laptop and saw the new search. I tweeted about it, and after hopping on my laptop and testing, concluded that it was actually a new tablet search screen. This new search screen, which was written about briefly here on Search Engine Land, is tablet-specific and lends its own set of intrigues for SEO.
So ladies and gentlemen, I present to you a guide to the new Google tablet search.
Home screenThe below two screenshots from my iPad (taken on August 13th) contain the search results that I see when I search “search engine optimization.
Imagine my surprise as I was sitting in the Philly airport, reading a copy of Lucky Magazine, that I should come across something I love. It’s an advertisement from Bing. Yes, I said love. It’s a blatant advertisement, and it’s from Bing (stop groaning, they are getting better!).
The total win is that they are using the community (aka Blogger Jen Lula) to reach online shoppers. Magazine readers like me who go online to find the products we like in magazines. Priceless.
Know what today is? iiiiitttt’s.... Analogy Friday!
Tomorrow night, the Distilled crew is coming to my house for a party. It’s called Boardgames and Beverages. Rocking. While I stayed up all last night decorating personalised menus and filing the party bags with appropriately luxurious gifts, I was reminded of all those times I’ve stayed up all night crafting the perfect bit of content*. As it happens, the analogy holds:
1. Scout the idea.
If no-one’s interested, there’s no point. “Hey guys, who’s up for a party at mine?” If this happens, come up with a better idea. The same applies to linkbait: if no-one’s the slightest bit ‘baited’ by your content idea, it might be worth having a rethink.