Category Archive: Marketing

Hello London! Come Along to our Digital Learning Hub

Having joined forces with Driftrock, we’re hosting a couple of free events at a pop-up space by Old Street station. We’d like to invite local businesses to come chat with our consultants over a beer, get some expert advice, and hear our speakers share some wisdom at our meetup.

Oh and in case this wasn’t crystal clear, everything is free.

We see the events as a chance to get to know a few new faces and say hello to our old friends too. In such a fast-paced industry, we’re keen to offer some help and insights to businesses wanting to improve their online marketing efforts.

So, what’s on?

‘Stuck in the Middle with U-ser Experience’

6:30pm-9pm, Wednesday 23rd April

Come hear two of our expert consultants speak on their specialist topics.

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Bacon Mouthwash: How to Pull Off an April Fool’s Prank

This blog comes from Beverley Reinemann, one of Distilled’s own Outreach Specialists. 

I know what you’re thinking.  

Ok, not really, I’m not that good...

Yet.

I’ll rephrase.  

I know what you’re probably thinking: putting your time, effort and money into creating a marketing campaign centered around a big, fat lie is a waste of time, right? I mean, why would you lie to your customers? Wouldn’t that harm the brand image you’ve worked so hard at maintaining?

Yes, maybe. I mean, flat out lying to potential clients is something I’d pretty much always advise against. After all, you’re a business and you want to do right by your clients.

But there’s one day of the year when it’s actually ok to bend the truth a bit: April Fool’s Day.

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Writing Flow: An Interview with Kelton Reid from Copyblogger

The writing process can be a tricky thing, full of dead-ends and uphill stretches. Both writers ourselves, Kyra and I were keen to get an outside perspective on what makes for crafting great copy. Kelton Reid, Director of Multimedia Production at Copyblogger, had many interesting thoughts on the subject.

  

His interview below forms part of our upcoming guide, No Words Wasted: A Guide to Creating Focused Content. This will be launched early next month so, for now, we hope you enjoy this extract.

Is there any particular way you structure your writing process?

A strong cup of coffee, crisp stack of 4x6 notecards, research, reading, and note-taking until I’m exhausted.

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Getting to the Heart of your Audience: How to Conduct Effective Customer Interviews

Harriet and I have been hard at work on a new, comprehensive guide for Distilled’s readers. The upcoming guide, No Words Wasted: A Guide to Creating Focused Content, (as you might have guessed) walks readers through content creation and strategy from beginning to end.  

               

One of the most crucial steps in content strategy (and one our guide focuses heavily on) is audience research. Consumers are inundated with content, so yours has to be relevant and targeted to keep your audience’s attention—but in order to create content that achieves those goals, you first have to understand who your audience is and what they’re interested in.  

There are a few ways you can get to the heart of who your audience is—a great place to start is audience interviews.

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Should the Government do More to Protect Online Privacy?

Last week, computer scientist Tim Berners-Lee called for a bill of rights to help protect internet users from surveillance. But how helpful would this be? Should the government really do more to protect online privacy?   

“We need to update our governance structures” “It’s classic personal reputation management”
Adam Monago, Head of Digital Strategy for ThoughtWorks

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