Category Archive: Distilled

The Only Way is Up: This Week’s DistilledLive Video

This week we’re pretty excited to be hosting the very first DistilledU Masterclass.

During this jam-packed day, our expert consultants will give an introduction to search marketing at a central London venue.

Here’s Bridget Randolph and Tom Anthony to explain it all a bit better…

You can read more on the upcoming classes over here as well as reserve your spot in advance.

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Is the Internet Making Us More Intelligent as a Society?

This week the internet turned 25. Hard to imagine a time without it, huh? But how much is it doing to expand our minds and share knowledge? Is the internet really making us more intelligent?

“The internet makes those giants easier to find” “It is quietly eroding our ability to memorise information”

Will Critchlow, Founder of Distilled

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A Collective Approach to Content Creation, this week’s DistilledLive video

Hot on the tails of our last guide on brand tone of voice, we’re busy working on another training resource on how to create focused content. It only seemed fitting, then, to ask our Content Coordinator (and one of the brains behind the project) Kyra Kuik to host this week’s DistilledLive on that very subject.  

In the video below, Kyra gives us the lowdown on the structure of a content team and who’s really responsible for all those internal tasks, as well as a number of tools to help you track those different campaigns.

You can read the full transcript just here.

Over to you, dear reader

Who is responsible for establishing goals and devising strategies in your team?

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An Open Letter to YouTube

Dear YouTube,

I’d like to spend more money with you. A lot more money. My clients are spending significant amounts on TV advertising, which is becoming increasingly expensive and the value is hard to quantify.  

AdWords has been a revelation for our digital media spend. Where once we were stuck to buying bespoke packages based on estimated impressions, real time bidding has allowed for a more efficient, targeted use of spend that means we can get our content in front of the right people at the right time. Alongside AdWords, Google Analytics has allowed us to track the performance and value of our adspend alongside our referring traffic from links, social media and organic search, meaning we can better understand our customer conversion funnels; and thereby create better ads which more directly serve user intent - meaning our money goes further and your users have a better advertising experience.

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Riding the Waves of Digital Disruption, this Week’s DistilledLive Video

Will is joined by the Chairman of the Board (no, not you Iggy) John Varney for this week’s DistilledLive video which takes a look at the digital disruption set to hit our screens. Tune into the full video below.

You can read along with the video transcript just here.

For more insight into the changing face of TV advertising as we know it, check out our recently released visual report on The Golden Age of Digital.

Stay tuned for more topical FOTV content later this week. 

DistilledLive | Digital Disruption and Regulatory Models

Will: Hi everyone. Welcome to Distilled Live. My name is Will Critchlow, and I’m joined this time by John Varney, Chairman of the Board here at Distilled and the reason I’m in a suit.

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