This all started as a 20-minute task to dig into a report on mobile web usage to summarise it for our monthly client report. It turned into a couple of hours of digging and a tweetstream.
Will Critchlow's Posts
It’s fascinating that we still don’t really have a solution to the ‘discovery problem’ – that is, how people find new things online, things they weren’t explicitly searching for. This is despite 15+ years of Amazon’s “people who bought this also bought…”.
In large part, it comes down to the balance between human curation and machine algorithms, a topic that has been on many people’s minds lately:
Ben Evans wrote about search, discovery and marketing to highlight the fundamental truth of search: that it can only ever return you things you were looking for
Ben Thompson wrote about curation and algorithms to highlight the strategic evolution of Apple Music as well as news products from Apple, BuzzFeed, NYT, and Twitter
Who do you know who would thrive in an environment like Distilled? Send us someone we end up hiring, and we’ll give you an Apple Watch (or something else you’d prefer – see details and rules).
So, apart from getting a shiny gadget on your wrist, why would you send Distilled job ads to your friends?
Here’s what you need to know
Last week Ben Thompson wrote a post entitled why BuzzFeed is the most important news organization in the world. In it, he argues that BuzzFeed is building the thing that will work best in a new world where:
There is no limit on the space available for stories
The market for “news” is global
Individual stories can be accessed without visiting the homepage
In particular, he believes that BuzzFeed’s business model is fundamentally well-aligned with all this. By not relying on banner advertising, but rather embedding advertising as a “native” unit that has to grab people’s interest, they remove the incentive to chase empty page views – those where the user is not satisfied. This, he argues, opens them up to focus on better journalism.
Many exciting opportunities lie ahead for the smart technical marketer. Industry-wide changes mean those of you at the beginning of your careers will be able to get ahead fast, plus the world will really open up once you have more skills and experience.
However, it can be hard to prove your skills and value to potential employers. That’s where we’d like to help.
Right now, we’re gauging interest for a platform designed to help you to prove your knowledge when applying for jobs. If this appeals, please let us know by adding your email address here. We will then share info with you about upcoming launches.
Our online training platform DistilledU offers learning materials that help marketers around the world to level up in search.