Will Critchlow's Posts



8 Reasons You Should Join us at SearchLove London 2017

We’re closing in on SearchLove London - it’s on 16th and 17th October - in just a few short weeks’ time. We’ve been running a conference in our home city since 2009, and I’m as passionate as I’ve ever been about making our events stand out.

You can still get a ticket for under £900 - the classic all-access pass costs £899 +VAT - and get access to the whole conference as well as after-show entertainment on both nights.

JOIN US FOR SEARCHLOVE LONDON 2017

Here’s why we think our show is special:

1. Quality

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The EU is Wrong, but Google is Still in Trouble

I’ve found it tough to get my head around all the arguments in the recent EU judgement against Google. I find that writing helps me get my thoughts together and work out what I really think, so here goes. Let’s find out whether I agree with the ruling or not…

First - the background - you only really need to read two things to get the gist of the complaint:

  1. The EU’s press release announcing the record EUR2.4 billion fine is surprisingly accessible and readable, and links out to a bunch of useful resources

  2. Google’s response is relatively short and seemingly light on content, but actually frames the key points of the counter-argument well when you know what you’re looking for - see below!

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Early Results from Split Testing JavaScript for SEO

We’ve been testing what happens when pages rely on JavaScript to render properly - and one of our first tests showed an uplift when we removed a reliance on JS:

As many of you know, at Distilled we believe that it’s increasingly important to be testing your hypotheses about what will affect your search performance.

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Hey E-commerce Managers, Amazon Loses Their 1-Click Patent This Year

To: Digital Marketing Manager, e-commerce clients

I wanted to make sure that you know that Amazon is losing their patent on 1-Click checkout this year. It’s always been amazing to me that they were granted this patent in the first place, but they were (in the US - the EU took the unsurprising view that it was too obvious to patent).

If you aren’t already, I strongly recommend speaking to counsel and the product team to build in a plan to launch a one-click option as early as you are legally allowed.

Background and legal fights

Not only was Amazon awarded the patent on the 1-Click checkout - they also successfully wielded it. Amazon sued Barnes & Noble in 1999 - a suit that was settled in 2002 - and although terms were not disclosed, it ended with B&N removing its single-click system.

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The New York Times Makes Poor Argument for Breaking up Google

At the end of April, The New York Times published an opinion piece that was widely circulated among my network entitled “Is It Time to Break Up Google?”. I saw a lot of people excited at the idea, and the concept of a monopolistic Google obviously resonated with many. Unfortunately, I thought that it was a poor article and that there was not nearly enough critical thinking being applied.

When it was shared on an email list I’m on, I hammered out a rant explaining my issues with the article. This post is an attempt to clean that rant up into a reasonable state for wider discussion. I’m sure there are a bunch of areas where I am also wrong, and I’d love to hear others’ opinions.

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