To: Digital Marketing Manager, e-commerce clients
I wanted to make sure that you know that Amazon is losing their patent on 1-Click checkout this year. It’s always been amazing to me that they were granted this patent in the first place, but they were (in the US - the EU took the unsurprising view that it was too obvious to patent).
If you aren’t already, I strongly recommend speaking to counsel and the product team to build in a plan to launch a one-click option as early as you are legally allowed.
Background and legal fights
Not only was Amazon awarded the patent on the 1-Click checkout - they also successfully wielded it. Amazon sued Barnes & Noble in 1999 - a suit that was settled in 2002 - and although terms were not disclosed, it ended with B&N removing its single-click system.