It’s fascinating that we still don’t really have a solution to the ‘discovery problem’ – that is, how people find new things online, things they weren’t explicitly searching for. This is despite 15+ years of Amazon’s “people who bought this also bought…”.
In large part, it comes down to the balance between human curation and machine algorithms, a topic that has been on many people’s minds lately:
Ben Evans wrote about search, discovery and marketing to highlight the fundamental truth of search: that it can only ever return you things you were looking for
Ben Thompson wrote about curation and algorithms to highlight the strategic evolution of Apple Music as well as news products from Apple, BuzzFeed, NYT, and Twitter