Will Critchlow's Posts



8 Reasons You Should Join us at SearchLove London 2018

We’re closing in on SearchLove London - it’s on 15th and 16th October - in just a few short months time. We’ve been running a conference in our home city since 2009, and I’m as passionate as I’ve ever been about making our events stand out.

You can still get a ticket for under £800 - the classic all-access pass costs £779+VAT - and get access to the whole conference as well as after-show entertainment on both nights.

JOIN US FOR SEARCHLOVE LONDON 2018

Here’s why we think our show is special:

1. Quality

Continue reading >>

How we did an emergency HTTPS migration using the ODN to avoid Chrome security warnings [case study]

Getting changes made in enterprise environments is hard, even when there are clear financial impacts of not making the changes. Anyone who hasn’t migrated to HTTPS by this point, is aware of the need; it hasn’t happened yet because of insurmountable blockers like mixed-content warnings in hard-to-update back-end systems.

If this sounds like you, read on because the architecture of the ODN, deploying as a CDN, or between your CDN and origin, means that it’s agnostic to whatever server-side technologies you are using, and whatever CMS you have in place, so no matter what limitations your tech stack is imposing, the ODN can help get past these kinds of blockers and allow you to migrate quickly to HTTPS if you haven’t already done so. Get in touch if you want to learn more or see a demo of the ODN.

Continue reading >>

Getting an HTTPS migration done in an enterprise environment

There have been some excellent articles written about the steps necessary for a successful HTTP to HTTPS migration. Although we know that a move is becoming more and more pressing, knowing what to do is only a small part of the story when you’re working in an enterprise environment. Somehow, we need to figure out at the very least:

  • Who do we need to persuade, and what’s going to convince them?
  • How are we going to mitigate risk as much as possible?
  • How are we going to get the actual details done? - some of these steps are simple but hard

Many of you will be living this, and be feeling these challenges keenly. We’ve been putting a lot of thought and a lot of work into helping our points of contact make these cases and get these migrations done.

Continue reading >>

What do dolphins eat? Lessons from how kids search

I recently came across a couple of fascinating papers (here and here) all about how kids search. I found it fascinating in its own right, and also found it thought-provoking in the new ways of searching it showed that had simply never occurred to me. Here are some of the most interesting things I found (though it’s remarkably accessible, and you should totally read the whole thing).

The researchers studied children aged 7-11, and of varying degrees of experience and comfort with the web and with computer-based research.

Continue reading >>

New Distilled ODN features including SEO friendly URLs for enterprise platforms

If you’re a regular reader of our content, you’ve probably come across our ODN platform which enables both SEO A/B testing and more agile changes to large and enterprise sites.

Earlier this year, we had a quarter where we deployed our platform to two Fortune 100 companies’ sites and to the website of one of the largest private companies in the UK. I’ve written before about the ways that split testing is changing consulting but what we’ve found in these enterprise environments is that we are getting radically different results by adding agility to the mix. Perhaps unsurprisingly, it turns out that sometimes, being able to get stuff done is a differentiator in the enterprise.

Continue reading >>

< older posts