In the middle of last year, I began the research that would ultimately lead to me giving a presentation at “Distilledathon” (our company conference) about my vision for the future of marketing.
I have long believed that the skills our teams have developed - guided by a deep-seated desire to build our clients’ businesses - were becoming more powerful.
Mark Suster Changed My Thinking
We originally got into search as a way of building our clients’ businesses effectively. In recent years, we’ve pushed hard to define the way we do search marketing with a heavy emphasis on the marketing. In September last year, I travelled to San Diego for our Searchlove conference and watched Mark Suster give a presentation that has had more impact on my thinking than any other presentation I remember.