There are two big problems with providing organic search consulting advice. The first is that it’s often exceptionally hard to get your recommendations implemented, and the second is that it’s often really hard to know how much of a difference your recommendations will make.
Today, I’d like to announce an early-stage product we are working on that is designed to alleviate both of these issues.
We are calling this type of platform an Optimization Delivery Network or ODN. It works like this:
It sits in your web stack like a content delivery network (or behind your content delivery network if you are using one).
It allows you to make arbitrary changes to the HTML (and HTTP headers) of any page or group of pages on your website - operating a little like a CMS over the output of your CMS and avoiding the need for a lengthy wait for your development backlog.