Last week Ben Thompson wrote a post entitled why BuzzFeed is the most important news organization in the world. In it, he argues that BuzzFeed is building the thing that will work best in a new world where:
There is no limit on the space available for stories
The market for “news” is global
Individual stories can be accessed without visiting the homepage
In particular, he believes that BuzzFeed’s business model is fundamentally well-aligned with all this. By not relying on banner advertising, but rather embedding advertising as a “native” unit that has to grab people’s interest, they remove the incentive to chase empty page views – those where the user is not satisfied. This, he argues, opens them up to focus on better journalism.