I was not surprised to see a story come out about ads being read out by Google Home, but it seems many people were. It seems it’s easy to forget sometimes that Google is an advertising company! The only bit I found surprising was Google’s denial that it was an ad at all. The only way I can parse their strange denial is that this is a test during which the “partner” isn’t paying for the placement. Google said:
“This isn’t an ad; the beauty in the Assistant is that it invites our partners to be our guest and share their tales.”
I more commonly write and talk about organic search than paid advertising, but Distilled manages a load of paid media - especially paid search - and so I thought that I’d share some of my thoughts on the future of Google advertising.