Will Critchlow's Posts



Want a Better Job in Digital Marketing?

Many exciting opportunities lie ahead for the smart technical marketer. Industry-wide changes mean those of you at the beginning of your careers will be able to get ahead fast, plus the world will really open up once you have more skills and experience.

However, it can be hard to prove your skills and value to potential employers. That’s where we’d like to help.

Right now, we’re gauging interest for a platform designed to help you to prove your knowledge when applying for jobs. If this appeals, please let us know by adding your email address here. We will then share info with you about upcoming launches.

Our online training platform DistilledU offers learning materials that help marketers around the world to level up in search.

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Build Different Things – Why You’re Not Done When Your Website is Responsive

There’s a common objection that comes up among marketers when I talk about the incredible rate at which mobile is eating the world. Many say that these trends are all well and good, but they don’t actually change the tactics of web marketing beyond the need to make your website mobile-friendly.

For a long time, I’ve felt strongly that there was more to it than this, and that there was a real answer to this question, but I’ve struggled to lay it out clearly. I tried, in a post entitled Why You Shouldn’t have a Mobile Marketing Strategy but mainly ended up describing a mobile-centric future without really getting to the implications.

In preparation for our SearchLove London (where I was to give a presentation entitled The Threat of Mobile), I put in a ton of work to try and map it out more clearly.

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You’ve Got 24 Hours: Ready, Set, Get Learning

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The best things in life are free, right? That’s why we’re excited to be swinging open the doors to our online training platform, DistilledU once more for another worldwide virtual Open Day next Wednesday 3rd December. On this day you’ll be able to access the whole thing for free.

So whether you want to knuckle down on your Technical SEO skills or pick up some pointers on on-page optimisation, DistilledU’s knowledge bytes (ahem) will be ready and waiting for you. And you won’t have to spend a penny.

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Is Voice the Next Big Thing in Mobile?

Any marketer worth their salt is paying attention to trends in mobile right now. The ubiquity of mobile means it can no longer be forgotten or treated as a separate part of marketing. In fact, as I argued in my latest SearchLove presentation, we are now increasingly facing a situation where online marketing is mobile marketing.

And so I was intrigued by a post from Benedict Evans last month. Here, he argues that we are on the cusp of big changes in the use of voice for mobile. By ‘voice’, he means speaking into your mobile phone to send messages, make calls and perform a range of tasks like web searches. While speech recognition has been around in some form for years, recent improvements in the processing power of phones, the sophistication of speech recognition algorithms and the increasing network speeds of LTE / 4G have combined to start some interesting trends.

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A New CEO at Distilled

In order to avoid any confusion, I thought I’d start with the facts:

Last month, Will Critchlow took the reins as CEO of Distilled. Co-founder Duncan Morris is moving to become Chairman and will be bolstering our growing investment in R&D.

That’s the punchline, but I’m sure it raises as many questions as it answers. I’ll do my best to answer them, but first, a personal note:

Duncan and I have been best friends since high school. I’m godfather to his son. Building a business together has been our driving ambition since we were teenagers. Anyone who has seen close personal relationships mixed with business will be pleased to know that Duncan and I remain as close as we always have been. We’re good. Both of us are happy. We have big ambitions for the future.

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