Founder and CMO
Will founded Distilled with Duncan in 2005. Since then, he has consulted with some of the world’s largest organisations and most famous websites, spoken at most major industry events and regularly appeared in local and national press.
Will is part of the Distilled management team with responsibility for Distilled’s own marketing. As well as some consulting, Will spends a lot of time on R&D and content; the most effective marketing Distilled has ever done.
Will Critchlow co-founded Distilled in 2005 with Duncan Morris. Distilled provides online marketing services from offices in London, New York and Seattle, hosts the SearchLove conference series in the US and UK and produces the popular online training platform DistilledU.
More about Will
His academic background is mathematics with a degree from the University of Cambridge (St. John’s College) including a graduate thesis on auction theory.
Previous jobs included programmer, strategy consultant in the telecoms industry and floor sweeper. He hated sweeping.
Will is married to Heather, plays basketball for Euston Power and occasionally loses to his brother at squash.
Online, he can be found: