The SEO community really doesn’t take much persuading when it comes to the importance of links. Sometimes it feels like they’re all we want to talk about.
And yet, we spend hardly any time talking about the most important and easiest links of all - the ones on our own sites. The links in our templates, our footers, our faceted navs, and our hideous drop down nested mega menus.
Those links might affect your site’s performance, at least as much as those you get from other sites. If you’ve ever done log analysis for large sites, you’ll have seen how Google’s understanding of a site is shaped by internal linking, and how unimportant pages can end up hogging the limelight.