Whether you’re a true Apple fan or just a dedicated tech enthusiast, the Apple Worldwide Developer Conference (WWDC) is one of the year’s biggest events in the technology industry.
Announcements were made on all kinds of hardware and software (not least a new desktop OS), but there were two announcements that stood out for me as potentially very important for the SEO industry.
This post will look at exactly what’s being introduced and how that will affect the landscape of search.
Siri for Mac - the rise of ambient search
Siri has been around for several years now on iPhones, and on Android people have the Google app for voice searches, and there is Cortana for Windows phone. Since their rollout, these intelligent personal assistant apps have started to gain traction, and increasing numbers of people are doing voice searches.