Tom Anthony's Posts

Linkgex: Tool to Get Links to Specific Subsets of Pages

Recently I have found myself fairly frequently wanting to get links that are linking to a certain sub-section of a website (i.e. links to only certain pages on the domain). Reasons why this might come about:

  • to know how many links my product / job listing / category pages etc. are getting.
  • to find links to pages that mention a something in the url.
  • to find links to only certain language sections.
  • to exclude links to certain pages.
I tend to use a mix of OpenSiteExplorer, Majestic, and Ahrefs when I get backlinks, but currently none of these services actually allow me to get backlinks in such a fashion. OSE does allow a ‘to this subfolder’ in the advanced reports section which sometimes does the trick, but otherwise I’m left to download all the links and filter them myself.

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Change Tracking: Monitor Competitors’ Websites for SEO

It is relatively standard practice nowadays to do keyword rank checking with tools such as SEOmoz, Authority Labs or Conductor. It just makes sense to us as SEOs to keep an eye on them, whether you are of the school that you should be reporting them to your clients/boss or not. However, we know that with rankings there are so many variables at play that it is more of an art than a science to react to them when you see big changes.

Rank tracking helps inform us of how our tactics are working, whether competitors are up to something, or if Google has been playing with the dials again. However, I’ve been thinking recently about what other things we should be routinely tracking, and which of these might be helpful in prompting more specific actions.

One thing that I know some SEOs do, on and off, but something I haven’t really done much of until now is tracking my competitors’ sites (their markup, structure and content). Sure I look at their rankings, and if their has been interesting changes then I might look at OpenSiteExplorer, Majestic of Ahrefs to establish whether they’ve been doing anything new on the link-building front, but if it is internal changes to their site then I probably won’t spot the exact changes unless it was something in-your-face (like a complete redesign).

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6 Months Later: Google Penguin Reactions, Predictions, Tools and Tips

In the 6 months since Google gave birth to the Penguin algorithm update it has had a dramatic effect on the SEO industry. For years Google’s rhetoric had been about quality of content and links, but they’d been unable to back up what they said you should (and perhaps more importantly shouldn’t) do with what the industry saw worked.

It was a cause of frustration for large numbers of white hat SEOs to be doing the sort of things that Google recommends (give or take), and still be outranked by the people spamming anchor text with low quality paid links. Wil Reynolds’s complained about exactly this when he spoke at Searchfest just 8 weeks before Penguin, stating that a client of his is “getting killed by a website who is just targeting tons of anchor text only links on GARBAGE sites and is KILLING my client in the rankings” (he later wrote it up for SEOmoz - get it here).

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3 Quick and Easy Ways to Check the Main Social Metrics

Most SEOs have a veritable plethora of tools they use day in and day out for the wide variety of tasks they usually need to concern themselves with. We have tools for scraping SERPs, crawling sites, analysing log files, checking HTTP headers, and about 1 million other things.

However, even with all these tools at our disposal I still get asked often about simple ways to check the main social metrics for a page. I don’t want to start a debate on what the ‘main social metrics’ actually are; we are just going to go right ahead and assume that if you know the number of Tweets, Likes and +1s then you can usually draw your conclusions from that.

I’ve broken the need for quick checks of these data down into 3 categories:

  • An instant check of the metrics for the current page.
  • A quick check of a short list of URLs which you can do via n easy accessible tool.
  • Check a longer list of URLs which requires more robustness.

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Fixing 5 common SEO problems with HTML5... today!

HTML5 Superhero

For sometime now you’ve probably been hearing conversations about how some problem or another would be much easier solved with HTML5, but because X percent of users are still on IE we can’t “move to HTML5”.

However, in reality, HTML5 isn’t something you need to ‘switch on’ - it isn’t one big thing. Think of HTML5 not as a tool but as a toolset; a collection of new features, in many cases independent of one another. This post deals with the SEO benefit of HTML5, and so our focus is on what Google and co. can interpret and not with browser compatibility. It is not necessary for a browser to recognise all the tags on a page, as long we do not disrupt its ability to render that page (and if the browser gets some benefit too, then even better).

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