Spotify’s launch in 2008 took the music listening world by storm; with 71 million paying listeners and 101 million ad-based listeners, it is clear that your brand needs to be reaching out to this audience, and I’m here to tell you how.
Music has always been a point of connectivity between human beings. Whether it’s a trip to the record store, a heartfelt burned CD, or a custom playlist—people are always wanting to know what other people are listening to. In the age of social media, people are finding this same connection between large brands and influencers, opening up the opportunity for businesses to engage with their consumers on a deeper level. Consider Spotify as your next platform to engage with your followers on, and keep reading to find out how you can and why you should.