You’ve launched a brilliant new piece of content everyone is excited about. But a few minutes after it’s sent out into the big wide world, you realise you’ve forgotten to do something. Panic sets in, the phone starts ringing…
I’m guessing many of us have experienced this scenario. In a way, it’s easy to see why. We know pieces will go through rigorous quality assurance processes - checking functionality, browser testing and device testing, but there are other things a project lead needs to look out for.
Here’s a checklist every consultant should review before launch.
Have you placed the correct tracking on the page?
For the majority of our clients at Distilled, this means ensuring Google Analytics (GA) or a Google Tag Manager (GTM) container is on the page. Make sure to insert the appropriate tracking code for your own site (Omniture, Coremetrics, etc).
If you’re not sure how to check whether analytics is set up, you have two options: