Tim Allen's Posts

What We Learned in March 2018: The Digital Marketing Month in a Minute

87 Million Facebook Profiles Harvested by Cambridge Analytica

March has possibly been the toughest month for Facebook since it was created 14 years ago. Whistleblowers revealed how the social media giant had shared data with Cambridge Analytica, the data analytics firm behind successful presidential and Brexit campaigns. The data they gathered was then used to develop software and allegedly influence choices at the ballot box.

This saga is still ongoing with Mark Zuckerberg due to stand before Congress in April.

Read the full story (Guardian)

Further reading:

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SearchLove San Diego 2018 Round Up

2018 was our fifth year in San Diego for SearchLove and what a blast it was. This year we hit a couple of personal milestones: selling our 5,000th SearchLove ticket and San Diego was completely sold out for the third year in a row. SearchLove San Diego 2018 saw 200 people in one room from all over the world including USA, Canada, UK, Italy, Australia and more, all united to watch some of the leading speakers in digital marketing take to the stage. Let’s see what they had to show us!

Dana DiTomaso - From Organization-Centric to Customer-Centric

  • Goals that are often set by management encourage marketers to be reporting the wrong metrics such as email signups, bounce rate and time on site.
  • Always think about the users’ needs and use those to shape your marketing goals.

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What mathematics can teach us about email marketing?

This is a guest post from Christian Højbo Møller. Christian is educationally an economist but has spent most of his time being a marketer. Although he is specialized in SEO, he has been working with Owned Media as a discipline for many years. He is very data-driven and has an excellent head for math, which makes his view and points on email marketing specialist.

Christian, take it away.

Mathematics is a fantastic but difficult thing.

If you have ever seen the movie Moneyball, with Brad Pitt, then you must also have had the feeling that formulas, metrics and equations can explain things that we, as humans, have great difficulty unravelling ourselves.

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What We Learned in January 2018: The Digital Marketing Month in a Minute

Facebook plans significant changes to news feed

Facebook seemed to be always in the press through January, as it announced major changes to its news feed, with the main action to make posts from businesses, brands and media less prominent. The overall aim of these changes is to reduce the number of posts that are “crowding out the personal moments that lead us to connect more with each other”.

Will Critchlow added commentary around potentially the real reason Facebook was making these announcements, while Facebook advertiser and writer Jon Loomer explained how he thought this would impact advertisers.

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SearchLove San Diego in Focus: Three FREE San Diego 2017 videos

In case you hadn’t heard by now SearchLove San Diego 2018 is happening on March 26 & 27, in the stunning setting of Paradise Point. While that alone should be enough to encourage you to join us and our speakers, we wanted to give you a little more insight on what to expect.

Over the next few weeks, in the build-up to San Diego, we will be sharing with you:

  • Free videos of last year’s presentations

  • Distilled CEO, Will Critchlow’s, thoughts on SearchLove over the years

  • A collection of feedback from previous attendees

  • Reasons to join us in San Diego

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