Tim Allen's Posts

Your brand’s next social media platform — Spotify

Spotify’s launch in 2008 took the music listening world by storm; with 71 million paying listeners and 101 million ad-based listeners, it is clear that your brand needs to be reaching out to this audience, and I’m here to tell you how.  

Music has always been a point of connectivity between human beings. Whether it’s a trip to the record store, a heartfelt burned CD, or a custom playlist—people are always wanting to know what other people are listening to. In the age of social media, people are finding this same connection between large brands and influencers, opening up the opportunity for businesses to engage with their consumers on a deeper level. Consider Spotify as your next platform to engage with your followers on, and keep reading to find out how you can and why you should.

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What We Learned in July 2018: The Digital Marketing Month in a Minute

Daily Mail, Topshop, Argos flagged as ‘not secure’ in Google Chrome

The latest version of Google Chrome (Chrome 68 went live on the 23rd of July) displays security warnings for websites that still use HTTP. As of July 2018, approximately 20% of the top 500 websites worldwide utilise HTTP. Multi-million brands like Daily Mail, Topshop, Argos, Sky Sports and many more seem to have not switched to HTTPS yet, risking losing customers at the expense of secure competitor websites.

Read our blog to learn how to perform an emergency HTTPS migration using Distilled’s ODN and avoid the security warning.

Read the full story (BBC)

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SearchLove London 2018 Community Speakers Announced

SearchLove London 2018 - Will Critchlow and Kirsty Hulse

Dim the lights and start the drum roll: the time has finally come to reveal the first ever SearchLove community speakers. Our blurry-eyed events team have come out of their top secret room having watched hours of footage from over 50 excellent applicants, and are ready to share their chosen three.

So, the wait is over and we are proud to announce that our community speakers are (in alphabetical order), Andi Jarvis, Luke Carthy and Laura Hogan. We are stoked to have all three on board and can’t wait to get them into Distilled HQ to work on their presentations, and then get them on stage in front of 400 or so people at SearchLove London.


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What We Learned in June 2018: The Digital Marketing Month in a Minute

You can now see any active competitors ads on Facebook and Twitter

Off the back of claims of interference in the US presidential election by Russian companies using bots, both Facebook and Twitter have taken significant steps to make their ad platforms more transparent. From the end of June you can now see any ads using the Twitter transparency tool or by visiting any Facebook page and clicking ‘Info and ads’ in vertical navigation on the left side of a page.

Facebook and Twitter now let you see anyone’s ads (Distilled)

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Facebook and Twitter now let you see anyone’s ads: Here’s what we found

What has changed

Both Facebook and Twitter have taken steps to let you see the ads any organization is running.

On June 28 Facebook announced that it is making key changes that allow any user to be able to view any ads that are currently active, for any page. Additionally, users can now see any changes that have been made to that page such as page creation date and changes to the page name. The official statement closes with the line “We’ll be adding more Page information in the coming weeks”.

Meanwhile, Twitter unveiled their Ads Transparency Center that was initially announced back in October. Again this gives users and marketers the ability to see any ads currently being run by any page. And while ad targeting isn’t displayed to users, Twitter is letting us see retweets and likes for any given post.

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