Tim Allen's Posts

What We Learned in January 2018: The Digital Marketing Month in a Minute

Facebook plans significant changes to news feed

Facebook seemed to be always in the press through January, as it announced major changes to its news feed, with the main action to make posts from businesses, brands and media less prominent. The overall aim of these changes is to reduce the number of posts that are “crowding out the personal moments that lead us to connect more with each other”.

Will Critchlow added commentary around potentially the real reason Facebook was making these announcements, while Facebook advertiser and writer Jon Loomer explained how he thought this would impact advertisers.

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SearchLove San Diego in Focus: Three FREE San Diego 2017 videos

In case you hadn’t heard by now SearchLove San Diego 2018 is happening on March 26 & 27, in the stunning setting of Paradise Point. While that alone should be enough to encourage you to join us and our speakers, we wanted to give you a little more insight on what to expect.

Over the next few weeks, in the build-up to San Diego, we will be sharing with you:

  • Free videos of last year’s presentations

  • Distilled CEO, Will Critchlow’s, thoughts on SearchLove over the years

  • A collection of feedback from previous attendees

  • Reasons to join us in San Diego

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What We Learned in December 2017: The Digital Marketing Month in a Minute

Happy New Year! The decorations are tucked away for another year and we’re all settling back into work, getting ready for the busy year ahead. The end of 2017 didn’t slow down on the digital news front, so let’s take a look at what happened across the web while we were busy preparing for the holidays.

Google increases meta description length

Early in December Google gave us more characters in the SERPs by increasing the potential number of characters visible for meta descriptions. Moz saw a spike in average description length and as such have increased their recommended meta description length to 300 characters. Rand discussed what this means for SEOs in Whiteboard Friday.

Read the full story (Moz)

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The Google Analytics Audit Checklist

Google Analytics out of the box seems relatively straightforward. Place a piece of code on all your web pages and watch the data roll in. For the Google Analytics novice, it’s satisfying to watch the sessions add up, along with so many other metrics about your audience to discover.

However, the issue with this out of the box setup  is that accounts often contain spam sessions, internal sessions, no or little goal tracking and inaccurate e-commerce tracking. As a result, this can mean inaccurate measurement and can make it harder to identify and debug website issues.

To help you through this we have pulled together a Google Analytics audit checklist which we will continue to keep up to date as Google Analytics roll out any new features. This is the checklist we use to help all of our clients, and we’ve shaped and reformed it over time, hence why we so keen to share it and help other SEOs, digital marketers, and even small business owners who can use GA but want to make the next step up with their setup.

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Split Testing Titles and H1s: Do They Still have an SEO Impact?

Let’s start by going back to 1998, back before anyone knew what Google was and the likes of Tom Anthony and Will Critchlow had just begun to build websites from their bedrooms. It was important to repeat your keywords keywords keywords across the site so that AltaVista & co. would know your keywords were very important, as keywords were how you ranked. You wanted to make sure your keywords were in your title, and that your keywords were in H1 tags, and that your keywords were just about everywhere else. (Ok, I can’t keep this up any longer, but you get the point).

Joking aside, title tags and H1 tags have always been at the centre of SEO - no good site audit doesn’t mention them. However, as things have evolved and we’ve had PageRank, TF-IDF, Penguin and RankBrain, it is tempting to wonder if optimising these things makes much of a difference anymore.

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