Tammy Yu's Posts

BEFORE READING: If you’re unfamiliar with JSON-LD, check out this article to learn more about the structured data format and why we prefer it. Overall, JSON-LD is much more flexible and scalable in comparison to microdata. Rather than having to add and edit microdata spread throughout the HTML of a page, you can add and edit JSON-LD in one place, wherever it’s pasted in the HTML.

While compiling recommendations for structured data for a client, many questions came up. After looking through countless articles on schema markup for e-commerce and going knee-deep into Schema.org, I still came up short when trying to find answers to my questions. Whether you’re working on implementing structured data for your own e-commerce site or a client’s site, here are 7 things that will help you along your journey.

This post was written by Arpun Bhuhi and Tammy Yu. The two spent their summers interning in the London and Seattle office, respectively. Arpun and Tammy have chosen to continue their digital marketing journey as analysts at Distilled.

To aspiring digital marketers and SEOs, the Distilled digital marketing internship is a wonderful opportunity to learn, grow, and start your career. As interns, we had the chance to work for a company with a great work culture and learn from some of the best professionals in the industry! Aside from the greatest experience ever, here are our top 11 perks (we couldn’t agree on just 10!) of being a Distilled intern:

11. Throwback to Nintendo ‘64