Sometimes the biggest challenge we face as SEOs is actually getting a project off the ground and gaining internal buy in. Sadly, not everyone “gets” SEO or why it can be important for a business. Luckily, working in sales over the years has taught me that sometimes the best way to get someone excited about something is to compare it to something they love. This isn’t always the easiest thing to accomplish but with a little creative thinking, it can be done.
So to celebrate the start of the 2011 baseball season, and because as an American in London I very rarely get to talk about the game, I’d like to share with you some key points where baseball and SEO are very comparable. To our British readers, please bear with me on this one, and I promise to brush up on my British-ness and put together a future cricket/football/rugby version to share.
SEOs analyse everything. It’s the core way of keeping track of how a site is preforming.