Sergey Stefoglo's Posts



Small Business Marketing: Embrace Being Agile

When I first started working in marketing it was for family members with local businesses. Their websites were less than 50 pages and they weren’t complicated. I remember reading popular marketing blogs and trying strategies that never worked, and I always wondered why. Eventually, I realized a lot of these strategies were written towards an audience that worked on much larger websites. I remember being discouraged and thinking, “These large brands just have tons of money and everyone links to them—of course they’re going to win!”

Today, I spend a majority of my time working on larger websites. I now realize there are definite benefits to having a smaller business. The issue is I don’t see many small businesses embracing these benefits! In this post, I’m going to highlight 6 practical ways you can embrace being a small business (with a specific focus on digital marketing).

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A More Organized Approach to Technical Audits

A common task that is required of SEOs is performing technical audits. As an SEO, your ability to look at a website from a technical perspective and provide recommendations is essential to your role. The goal of this article is not to show you how to identify these issues. The goal is not to teach you how to fix the issues you find. Instead, this article focuses on outlining a framework that could be used when approaching SEO. My hope is that this framework will help make our recommendations clearer and more impactful.

My colleague, Ben, recently wrote a post on his process for performing technical audits using this spreadsheet he created.

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How to Do a Link Audit in 30 Minutes

As SEOs, there are certain tasks that we should all be able to do for our clients. Sure, sometimes these tasks don’t always sound as exciting as creating a content strategy or developing a piece of 10x content, but they are essential to any SEO strategy. I’m talking about tasks like technical audits, analytics implementation, keyword research, site migrations, and link audits. These are all tasks that SEOs should be familiar with. In fact, these are all tasks that we should be doing for our clients regardless of how mundane they may seem.

I’m going to focus solely on link audits in this article because they don’t get the attention they deserve. Also, this is a task that seems extremely time consuming at first, but becomes more automated as you practice.

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Your WordPress Yoast SEO Cheat Sheet

WordPress is an open source CMS that allows for the creation and management of simple websites that tend to work well across all browsers and devices. WordPress actually started out as a blogging platform (similar to Tumblr or Medium), and evolved into a complete CMS in 2003. It’s worthy of note that WordPress powers about a quarter of the world’s websites.


Before we continue, I think it’s important to address the fact that WordPress tends to get a bad rep around certain audiences. The reasoning for this tends to be around the fact that creating and maintaining a WordPress website is generally easier than say Joomla or Drupal. Another reason for this might have to do with WordPress being the less-secure option out of the popular content management systems.


This blog isn’t going to address these opinions, but I think everyone would agree that WordPress has made tremendous improvements to their system and that it is becoming hard to ignore (not to mention 25% of all websites use WordPress).

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