When I first started working in marketing it was for family members with local businesses. Their websites were less than 50 pages and they weren’t complicated. I remember reading popular marketing blogs and trying strategies that never worked, and I always wondered why. Eventually, I realized a lot of these strategies were written towards an audience that worked on much larger websites. I remember being discouraged and thinking, “These large brands just have tons of money and everyone links to them—of course they’re going to win!”
Today, I spend a majority of my time working on larger websites. I now realize there are definite benefits to having a smaller business. The issue is I don’t see many small businesses embracing these benefits! In this post, I’m going to highlight 6 practical ways you can embrace being a small business (with a specific focus on digital marketing).