What’s the worst that could happen when one of the world’s most famous brands launches a witty, edgy and innovative social media campaign?
It manages to promote hardcore scatological porn to a 14-year-old.
Actually, that’s not the worst.
Worse than that is that the 14 year old’s mother is a “Mumsnetter” – a poster on the UK’s most popular and influential parenting site.
Now see what happens if you Google “Dr Pepper Facebook” – at the time of writing, the top result is the Dr Pepper Facebook page, but all the other results reference the fact that Coca Cola (owner of the Dr Pepper brand) have been forced to pull their campaign after pornography complaints.