Samuel Mangialavori's Posts



Tips for Effective SEO Project Management

Project management and SEO, what do they have to do with each other? Isn’t SEO just about some geeky technical magic that will get your site more traffic? 

SEO is a relatively young field, which has grown significantly in the last 5-6 years. Most of the people I know who are not very familiar with the industry, just refer to it as “that SEO thing” and how can I blame them? Therefore, project management might not be seen as a main element when thinking about SEO. In reality, whoever works in SEO will know that project management is actually a large and crucial part of our daily job. 

This post comprises a series of tips and suggestions for effective SEO project management, with a stronger perspective on the agency side of things, based on our long experience in the digital marketing space.

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How eCommmerce is Being Impacted by Coronavirus and What SEOs Could Do

Covid-19 has had a noticeable impact on our economy so far, there is no doubt about that. Here at Distilled<>Brainlabs, we are doing our best to help our clients understand consumer insights and behaviors during this unprecedented time. With no surprise, e-com has been very affected by such circumstances, especially in geographical areas where the virus has been more prominent.

With this post, we aim to share some of the insights we have been seeing, with the intent to help other agencies and brands gather valuable insights to emerge faster from a time of crisis.

We’ve had many clients asking:

  • Is just them being impacted?
  • What about their competitors? 
  • What impact is this having across various regions?
  • How will regions yet to be “hit” be effected?

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PPC & SEO Synergy Part 3: Ad Copy Testing & QS Correlation with Page Speed

Part 3 includes two more synergy ideas, together with a downloadable checklist that you can start using internally. Before reading the post below, I recommend you check part one here and part two here.

The two synergy ideas covered in this post will be focused on the following subjects:

  • PPC ad copy testing for SEO: we recommend taking learnings from your PPC ad copies and start testing your SEO metadata and on-page copy.
  • A direct link between Quality Score and both PPC & SEO channels: we cover an experiment we conducted where we try to validate our hypothesis that QS has a direct impact on PPC but also SEO.

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PPC & SEO Synergy: Landing Page Testing, PPC & SEO Efficiencies

This post is the second of a series of three articles: we intend to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels more efficiently and optimise the overall spending.


The whole series is now live, after finishing part one, check out parts two and three.

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PPC & SEO Synergy: How to Find Efficiencies Between the Two Channels

This post aims to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels in a more efficient manner and optimise the overall spending.

This post is the first of a series of 3 articles: the last one will include a downloadable checklist.


The whole series is now live, after finishing part one, check out parts two and three.

Continue reading >>

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