Samuel Mangialavori's Posts



E-commerce SEO: guide on when to create and optimise new categories pages

Without considering a website’s homepage, category pages on e-commerce sites generate most of your organic traffic - are any of you surprised by this statement? If this comes as a shock, I have bad news: you might need to reconsider your information architecture. If you have done your job right then you have nothing to worry about.

Curious about how much organic traffic category pages actually account for, I decided to dig into the Google Search Console of a client of Distilled which has been a very successful e-commerce site for several years. These were my findings over the past 6 months (at the time of writing, November 2018).

Bear in mind this is just an example that shows a fictitious URL structure for an average e-commerce site - the level of category and subcategory pages often differs between sites.

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Optimizing Pinterest for the Buyer’s Journey

Optimizing Pinterest for the Buyer’s Journey

This is a post written by our Seattle intern, Tammy Yu. Tammy is a recent graduate from the University of Washington who majored in Informatics and is soon to be a full time Distiller. 

According to Pinterest, 72% of survey respondents said Pinterest helps them find ideas for their everyday lives, and 1 out of 2 users have made a purchase after seeing a Promoted Pin. With 200 million users monthly, Pinterest is becoming a powerful tool for ecommerce retailers to connect with their current and potential consumers. In this post, I highlight the buyer’s journey and suggest ways to optimize each step in the funnel on Pinterest: awareness, consideration, and decision.

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What We Learned in August 2018: The Digital Marketing Month in a Minute

The average Briton spends over 2 hours online per day

Several fascinating findings were revealed in Ofcom’s annual review of the UK communications sector. Key takeaways include:

  • On average, people in the UK spend the equivalent of a day online per week

  • Facebook’s reach among 18-24 year-olds is in decline (by 4% YoY)

  • The smartphone video advertising market is worth over 1 billion pounds

Read the full story (Linkedin)

Google risks class action due to “surreptitious” tracking of user location

A lawsuit was filed versus Google in California after it was found that Google still tracks a smartphone’s location, even when the “Location History” setting is turned off.

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