Part 3 includes two more synergy ideas, together with a downloadable checklist that you can start using internally. Before reading the post below, I recommend you check part one here and part two here.
The two synergy ideas covered in this post will be focused on the following subjects:
- PPC ad copy testing for SEO: we recommend taking learnings from your PPC ad copies and start testing your SEO metadata and on-page copy.
- A direct link between Quality Score and both PPC & SEO channels: we cover an experiment we conducted where we try to validate our hypothesis that QS has a direct impact on PPC but also SEO.