Sally Poundall's Posts



Playing detective: how to identify bad backlinks

I completed a backlink audit recently, and this is the post I wish I’d had when starting the tedious task of identifying the nasty links. Not all dodgy links are obvious, heck some are even near-impossible to find, especially when you have a spreadsheet containing thousands of them.

This is not a post about how to do a backlink audit from A-Z - that’s already been written about loads of times. Instead, I’m going to take you through how to identify patterns in your backlink data to quickly and accurately uncover spammy links.

I’ve written this post for the greater good of all SEOs, and yes, you’re welcome.

Wait - do I even need to do a backlink audit?

There has been some confusion since the last Penguin update as to whether or not SEOs even need to carry out backlink audits anymore.

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