How Do I Make My Site Rank For a Keyword?
In my experience, the most common reasons a website doesn’t rank for a specific keyword are:
- The site isn’t actually relevant
- There isn’t any single page which actually uses that keyword
- There are too many pages which use that keyword.
It’s true that a site might not rank because of something like authority or some kind of technical issue but for the average SEO team, increasing authority or fixing technical problems are far harder and take much longer than simply looking at the site and making sure we’re not just misusing content.
So often, I’ve started working with teams who have spent months or years trying to perfect their technical setup, who’ve invested thousands in link building campaigns but haven’t made sure they include the keyword they are targeting on the relevant page.