I made a Google Sheet that does change detection for you based on two Screaming Frog crawls. I’ll tell you why that’s important.
Two problems frequently come up for SEOs, regardless of if we’re in-house or external.
- Knowing when someone else has made key changes to the site
- Keeping a record of specific changes we made to the site, and when.
Both can sound trivial, but unnoticed changes to a site can undo months of hard work and, particularly with large e-commerce sites, it’s often necessary to update internal links, on-page text, and external plugins in search of the best possible performance. That doesn’t just go for SEO, it applies just as much to CRO and Dev teams.
Keeping a record of even just our changes can be really time-consuming but without it, we often have to rely on just remembering what we did when, particularly when we see a pattern of changing traffic or rankings and want to know what might have caused it.