I’m always on the hunt for people who are doing content marketing really well. It’s inspiring to find sites that are taking this whole process to heart. It also acts as a great resource anytime I need to boost my own creativity during this ongoing hunt for the perfect piece of content.
So when I found the Vertical Response blog earlier in the year, I felt like I had hit pay dirt. I wanted to dive in a bit deeper as they have been on point with their investment in high quality and resourceful content that seemed tailored rather well for their audience in the marketing space.
I reached out to Kim Stiglitz, the Content Marketing Director and superhero behind their brand strategy, to understand a bit more about their overall plans and how that reflects on day-to-day tactics.
Hey Kim, thanks for taking the time to do this, can you tell me about yourself?