“Uneasy is the head that wears the crown” – Shakespeare
In his recent Webmaster video, Matt Cutts talks about how to compete in search with other well established brands online:
How on earth are we supposed to compete with them? They rank for everything!
We get a very similar question from a lot of our ecommerce clients, specifically related to trying to compete with the big players (most commonly Amazon).
The answer to that question comes in many forms but most importantly, it probably requires taking a look at the big picture of where the web is today, and a common trend we often see when a major new market emerges (think search engines, eCommerce, social media…). After the big players find their place atop the mountain (Google, Amazon, Facebook), it’s common to see smaller competition crop up, but their differentiator being a more specific target market.