We recently noticed that when searching on Yahoo for Distilled a sponsored advert was appearing. The strange thing about this is that we do not run any PPC adverts on Yahoo. We do run some PPC adverts on Google but they are not targeted at branded searches and none of our adverts contain the ad content we can see here. Curious.
Was the ad triggered by an advanced match keyword linking Distilled with reputation management? Possibly, a non-branded search for ‘reputation management does again produce an advert for Distilled.