The world of Paid Search has been buzzing today with news of ‘Enhanced campaigns’ that Google will be rolling out over the coming weeks and will be taking over from the current campaigns entirely by June. For those who haven’t already read about it the short version is that you will no longer be able to create campaigns by device anymore. Replacing that will be the ability to bid on mobile separately from desktop using a multiplier. If you are wondering where tablets come into that scenario, they don’t.
According to Google, “consumer behaviors on tablets and desktops are becoming very similar” so you will not be able to bid separately for tablets, it will be bundled up with your desktop bidding.
Here’s their bullet point list of key features;
- Powerful marketing tool for the multi-device world
- Smarter ads optimized for varying user contexts
- Advanced reports to measure new conversion types