Phil Nottingham's Posts

Creating Video Sitemaps for each Video Hosting Platform

The simplest way of getting pages indexed with a video rich snippet is to “submit a video XML sitemap”. Unfortunately, this advice is not much use for the majority of users, who host their content with external providers or social video platforms and are then forced to work out whether or not their hosting service does this for them, and if not, how they should create and structure a video sitemap for their specific circumstances. To help simplify the whole process, I have created this post as a reference guide for those who have video on their site and want an answer to the “how do i get video snippets?” question without having to do the additional work.

Below is a glossary of the simplest and most reliable (but not the only) ways to get rich snippets for each of the major hosting platforms, which I will keep updated as a reference guide with the most up to date information I have.

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Getting Video Results in Google

NOTE: This article is now somewhat dated. For a more up to date and in-depth look at getting video rich snippets, please check out this post.

The following post is a beginner’s Video SEO blueprint. Follow the steps below to ensure that you’re getting video results in both Google Video Search and Google Organic.

1. Target the Right Terms

Certain terms are more likely to yield video results than others. Look for longer tail enquiries currently returning video results or other rich snippets.

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Guide to the Facebook Open Graph

Open Graph is Facebook’s new protocol which allows 3rd party websites and webapps to connect user activity on-site with user activity on Facebook. Through defining “objects” (piece of content) and “actions” (watch, read, listen etc) Open Graph enables your product to become an integral part of the user’s and their friend’s Facebook activity.

Through integration with the Open Graph API, third party content appears to users as updates through the timeline, news feed and ticker — allowing users to interact with content directly through Facebook, while observing the activities of their friends and receiving social recommendations accordingly.

This stuff is gold dust for any SEOs/Developers working with sites that regularly produce or host engaging online content/resources - be that blog posts, videos, apps, images, informational resources or any content form which involves active engagement from the user base.

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SEO as Website Dramaturgy

In modern theatre making, a dramaturg is a professional critic and literary consultant whose job it is to act as the voice of the play in the rehearsal room, ensuring the play comes across effectively to a contemporary audience and stays true to it’s social and historical context.

Their job is two-fold. First they have to ensure that the play is true to itself – that the contextual implications of the script are understood, respected and utilised to their best effect. Secondly, they have to ensure that the play works dramatically with the sentiment of the observing audience – utilising the semiotics of symbolism, the contemporary resonance of ideas and the effectiveness of performance techniques in stimulating specific thoughts and emotions. As can be imagined, the job typically involves a lot of beard stroking, pipe smoking and prognostication.

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Outreach in Difficult Niches

Link-building for sites in certain fields is inherently tricky. Any seasoned SEO will be intimately familiar with this. You can have identical outreach email templates for two completely different sites, send speculative enquiries to identical targets and invariably find that the return for sites in one niche will be higher than the other.

But why is this? What are the difficult niches and what differentia do they share to cause trepidation and fear in the minds of the reluctant email responder.

The Difficult Niches:

Following a quick brainstorm in the Distilled kitchen, here is a list of what we consider to be the main bulk of the “Difficult Niches”
  • Insurance
  • Banking and Finance
  • Debt
  • Gambling
  • Lawyers
  • Pharmaceuticals & Medical Technology
  • White Label Products
  • Affiliate Ecommerce for Utilitarian Products
  • SEO

What makes the “Difficult Niches”...Difficult?

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