I’d like to spend more money with you. A lot more money. My clients are spending significant amounts on TV advertising, which is becoming increasingly expensive and the value is hard to quantify.
AdWords has been a revelation for our digital media spend. Where once we were stuck to buying bespoke packages based on estimated impressions, real time bidding has allowed for a more efficient, targeted use of spend that means we can get our content in front of the right people at the right time. Alongside AdWords, Google Analytics has allowed us to track the performance and value of our adspend alongside our referring traffic from links, social media and organic search, meaning we can better understand our customer conversion funnels; and thereby create better ads which more directly serve user intent - meaning our money goes further and your users have a better advertising experience.