This blog post is for you if you need a structured way to do competitor analysis that allows you to focus and prioritise tasks without missing out on any important information. It’s also for you if you’ve never done a competitor analysis before or don’t know why you might need to do one.
Some of the reasons you may want to do a competitor analysis are:
- You used to be the winner in organic search results but you are not anymore
- You’re expanding in a new market (geographically or with a category/service/product)
- Competitors always outrank you
- You’re ahead of the game but want to discover why certain competitors are growing
I came up with this method because last year one of our clients asked us to do a competitor analysis but with a very specific question in mind: they were interested only in the Japanese competition, and more specifically they wanted to get this done on their Japanese website.