I’ve recently worked on a backlink audit that also focused on competitor’s backlink profiles. The results helped my client create a long-term strategy for obtaining backlinks from additional authoritative domains. I put together a list of steps that will be useful if you also are thinking to develop a plan for obtaining more strategic backlinks.
Here are the major steps that you will have to go through:
- Compare your backlink profile to your competitors
- Analyse the quality of domains linking to your competitors
- Discover domains linking only to competitors
Before going over each step, it’s important to have a clear picture of who your competitors are so I advise you to make two lists:
- Direct competitors: directly competing with your business