Paddy Moogan's Posts



Why Not All of Your Videos Should Live on YouTube

We’re going through exciting times in the online marketing world. Technology is moving faster than we’ve ever seen before and shows no signs of slowing down. As discussed in the scope of this post, there are three core areas that are interlinked and are growing at a huge rate:

  • Devices

  • Internet speed

  • Consumption of video content

Let’s take a look at each of these areas before going on to consider what it all means for online marketers working with video.

The convergence of smarter devices, increased internet speed and thirst for video content

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How to learn SEO

If you’d like to learn SEO the Distilled way, enrol in our online SEO University - DistilledU. Learn at your own pace with interactive modules written by our team of SEO consultants.

When you talk to SEOs about how they got into the industry, the stories are always pretty varied.  There is no standard route into SEO given that it isn’t taught at University or College, at least not as a stand alone course.  Many people tend to fall into SEO by accident and catch the bug, that bug is usually getting one of their own websites to number 1.

As I’ve become more experienced over the years and starting running my own team at Distilled and worked with people who are brand new to SEO, I’ve collected various links, resources and notes that I will give to new starters at Distilled to help give them a head start.  This post will share all of this so you also have a point of reference for you to give to new starters in your own company.

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7 Types of Content to Get Traffic and Links

I’ve spent quite a bit of time recently working with clients on their content strategies for 2012.  Its something I’ve been keen to evangelise and get them to invest resource into, some clients have been harder than others to convince!  I can see why its sometimes a hard thing to buy into, but I firmly believe that having a solid content strategy in place is essential for the majority of sites we work with.  Tom wrote this post on content marketing yesterday which I’d urge you to go and read.

Why companies struggle with content marketing

Two of the common problems that many companies have with content production are -
  • Resource to create content - many do not have time or specialist writers in-house
  • They lack ideas of what content they can create or their industry is “boring”
There are more, but these are probably the consistent ones that I hear.

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12 Must Read Blog Posts That I Always Refer Back To

I’d like to take a step back for this blog post and highlight some fantastic blog posts that I always find myself referring back to when speaking to clients or working on problems.  There are some in here which are “old” in SEO terms that go back to 2010, but I still refer to them now because they really are that good.

If you haven’t read this already, go read them now or bookmark them for future reference.  Also let me know in the comments which posts you’d add to this list!

Keyword Research Using Categories by Richard Baxter

This is a great, step by step post by Rich and is super actionable.  It contains some Excel magic which we all love and lets you play with large datasets.

You can basically go from this -

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Link Building - The Essentials

I wanted to take a few steps back for this post about link building and cover some of the essentials that all SEOs should be aware of if they are building links.  I tend to be a bit old school in my thinking sometimes and still think that all SEOs should go back to basics and make sure they understand the fundamentals of what they are doing - and why.  It seems obvious, but not enough SEOs ask why.  Its something I try and encourage my team at Distilled to do - question things and always ask why something is the way it is and why we are doing it that way.

1. Why Care About Links?

I know you probably know this one, but bare with me.  I’ve been in too many conversations when people say “links are important” but have no idea why.

It goes back to pre 1998 when Larry Page and Sergey Brin were still studying at University and building the first computer programs and algorithms that would eventually become Google.  They were studying at the same time and it did all the usual student things like looking for citations when writing papers as well as citing sources when writing their own papers.

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