I started working on organic search visibility in 2006. Back then, you didn’t have to get up too early in the morning to rank (at least not for the long tail). Tactics like directory submissions and article syndication still worked, and on-page optimization was relatively straightforward.
To some, those were the good old days, but they didn’t last. Google hasn’t dominated the search market with the same product they launched from a garage in late 1998. They’ve fostered a culture of innovation and been at the cutting edge of search and big data computing in general for the last 16 years.