Meagan Sievers's Posts



The Easiest Tool for Testing Page Speed - PageSpeed Insights API

In November 2018, Google released an updated PageSpeed Insights API, which provides performance reports from both lab and field data on a page. Using the PageSpeed Insights API, we can test multiple URLs at once to get a better idea of our site’s overall performance and identify areas of our site that can be optimized for speed. To do this, I wrote a script that uses the new PageSpeed Insights API to retrieve performance data and print the results in a Google Sheet—the easiest and quickest way to get an overview of your site’s speed using a sample of pages.

Before you follow optimization recommendations from PageSpeed Insights, it’s important to note that the tool often recommends actions that won’t improve user experience or provide a worthwhile performance increase for your specific site.

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How to Drive Traffic to Your Website with Instagram

We already know that social media is a powerful marketing tool. Even if Google has said that social media is not a ranking factor (this is debatable—it very well might be), we’ve seen the importance of using social media to engage a community, build a brand’s voice, and promote content.

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