SEO, PR, Social and Content often operate in silos rather than expressing an understanding that they are all critical parts of the marketing mix. They work best when each element considers the other and their common goals. At Distilled we’re keen to see this change.
Kristina Halvorson (CEO, Brain Traffic) is widely recognized as one of the most important voices in content strategy. She is the author of Content Strategy for the Web; the founder of the Confab content strategy conference; the host of the podcast “Content Talks”; and a sought-after speaker for conferences all over the world.