Animation is a beautiful medium that really catches people’s attention. So it’s easy to see why it’s become so popular these days. However, before launching into this type of project, you need to make sure that animation is right for your story and do the necessary prep work. This post will share some of the crucial lessons I’ve learnt in my role as animator at Distilled.
What animation can do for you
If animation is the right medium for your idea it can really enhance and uplift your story.
1. It grabs attention
Animation allows you to present complex information in a simple and fun way. It’s a great tool to engage and hold an audience’s attention.
2. It communicates quickly
It’s a great way for businesses to tell a story quickly in a dynamic way that creates impact and momentum.