Finding a Happy Medium: Should You Use Medium for Your company’s Content?
You’ve likely read an article on Medium before, even if you didn’t notice the boxed “M” hanging out in the corner of your screen. The platform houses tons of popular content created by both its users and publications alike. A place for thoughtful, long-form, niche and technical content, it’s not surprising that everyone from CEOs to freelance journalists posts there regularly. Increasingly, businesses and publications have been using this platform for their content distribution. With all that in mind, is Medium the right way for your business to reach new readers?
What is Medium?
Thirty million users visit the content platform Medium.com each month. Founded by Ev Williams (the former CEO of Twitter), the platform-CMS-community hybrid has made a lot of changes in how it operates alongside both publishers and marketers.