Leonie Wharton's Posts

Distilled’s new Events Branding - Logo Design

Over the past month or so the Distilled Design and Events team have been working hard to rebrand Distilled’s events.

But why are we rebranding our events?

Earlier this year we held two link building conferences, one in London and one in New Orleans, aptly, though not very creatively, named ‘Distilled’s Link Building Conference’.

The Link Building character was our robot spider, we didn’t have a logo for the conferences.

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What Everybody Ought to Know About Twitter Backgrounds

What is your Twitter background? A random photograph strangely filling only a quarter of the screen? Or perhaps a slightly pixelated company logo in the top left hand corner? Or maybe you’re a minimalist... just a plain colour background for you?

We have been doing something fun with our Twitter Backgrounds, read on to find out more.

We have developed a FREE Twitter background template available to download. This will help you design a background the works well with the current twitter design:

twitter-background-template FREE Twitter background template

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The Perfect Client – Potters Fields Park

Don’t you just love it when things run smoothly? It becomes clear that a harmonious working relationship, like any relationship, involves input from both parties.

Without equal effort from the client, and the team they have hired, business relationships can often deteriorate. Recently at Distilled the design and development team have had the pleasure of working with Hannah and Stephen from Potters Fields Park. But what was it that made this working relationship so pleasing? What can we take from the smooth running of this project? And how can we apply what we have learn’t to future projects?

I believe proceedings ran smoothly because of the 3 C’s:

Communication Co-operation Compromise

At Distilled we run projects in a few clearly defined stages...

Step 1 - Requirements and Wireframes:

This phase is really about realising what information needs to be included and working out how it should be categorised.

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Usability versus Dyslexia

Legibility guidelines for dyslexia often conflict with usability conventions for websites. My challenge was to find a way of designing a website that adhered to both sets of rules.


Just before embarking on the new website design for the British Dyslexia Association I read Steve Krug’s book ‘Don’t make me think’ on usability. I was excited about putting my new found knowledge into practice.

I entered the design kick off meeting with my usability hat firmly on, but unfortunately left with it slightly askew.

The problem was whilst gibbering on about usability I found many of my ideas got knocked down as they contradicted dyslexia conventions.

The final home page design:


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How using banner ads can help increase traffic to your site

Banner ads: no one really likes them. They’re not interesting to create, they look pretty horrible and, quite frankly, they can be very annoying.

So why have we just uploaded a new banner ad to promote our Reputation Monitor? 

These annoying little flashing ads really grab peoples’ attention and can drive traffic to the right pages on your site. More visitors hopefully means more conversions.

Why are banner ads so ugly and annoying?

If a banner ad is a subtle and harmoniously designed feature that blends in beautifully with the rest of a page then no one is going to notice it. It has to be glaringly obvious to grab a visitor’s attention and drag them away from the content that they are/were originally trying to look at.

Bright colours, big shiny click-able buttons – rotating, flashing or twinkling elements help too. Banner ads are also very small.

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