Leonie Wharton's Posts



How to Make Award Winning Creative Content - Part 2

This post is a continuation of part one of ‘How to make award winning creative content’ , which focussed on our Drum Search Award for Photoworld.

Following on from the previous post, where we discussed the elements of our CEWE Photoworld work that netted us the Best Use of PR - SEO award, part two will run through the campaign that helped us take home the Best Financial Services Campaign - SEO for our client, Fleximize.

Dominic and the Fleximize team collecting their award

Fleximize - To Inspire and Empower

Fleximize is a FinTech startup providing flexible loans to businesses. The creative content is aimed at small business owners and entrepreneurs.

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How to Make Award Winning Creative Content - Part 1

Submitting your content and campaigns for awards considerations seems like an obvious win. Being able to showcase your brand as award-winning is a useful bit of prestige when attracting new business (and reassuring existing clients that they’ve made a good choice). It’s also a nice way to show gratitude for the hard working team members who made the campaign possible in the first place.

However, the obvious downside is you might not win. Awards entries have associated costs and time required. Losing out to your competitors can be demoralising. And what of nominations and commendations? Sure, that puts you in the top two or three agencies, but what’s to stop a potential client just skipping straight ahead to the winner.

In short, entering awards should be a considered tactic of your agency’s marketing strategy, but work hard on optimising your win rate.

The difficult question is what makes award-winning content exactly that - worthy of winning?

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For the Love of Good Content

About a year ago, our head of creative Mark presented How to Produce Better Content Ideas at SearchLove Boston. The slide deck has been really popular, with over 443,000 views so far.

With that in mind, I thought our audience might like to see examples of work we’ve made off the back of such thinking.

The following list is divided into different formats so you can see which new trends we’re tapping into for our clients.

 

Interactive Visualisations

Photos on the Web – Photoworld

Photoworld prints your photos in a personalised book. Our brainstorm led us to think about Instagram, the popular photo app, and what it would be like if all the photos were printed out.

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Why Letting Go Could Kick-Start Your Creativity

To make exceptional creative work, we must defy conventions and accept the risk of failure. This was the main lesson shared at ‘Here London’ (run by publishing platform ‘It’s Nice That’) – a conference I had the pleasure of attending earlier this summer.  

Whether a creative or a marketer (or both!), we must constantly challenge our ways of working, and adopt new ones. After all, the digital world changes too quickly to allow for complacency. To become stagnant in our work is to be left behind.

But how do we learn to think more creatively? This blog post shares some lessons from the conference that can help us do just that.



Don’t stick to conventions

Nalden - Cofounder of We Transfer

Nalden talked about unobtrusive advertising.

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What is it like to work at Distilled?

A few months ago now, Andrew Martinolich joined us for a 2 month internship, working just 2 days per week. He has written about his experience whilst working at Distilled, which provides an insight into what it is like to be part of the team here.

Andrew writes:

Getting the Internship

After spending a few weeks awaiting a decision from Syracuse University’s Abroad Internship Office, I really didn’t know what to expect in terms of an internship. I was paired with Distilled, a SEO company that needed an extra pair of hands in their design department. What was to be my line of work? What would the people be like? This was to be my very first internship so the questions just kept coming.

It turned out I was way overdressed for the interview but was put at ease by the informality and kindness of CEO Duncan Morris and Executive Assistant Hannah Livingston. This air of friendliness would set the tone for the rest of my stay at Distilled.

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