Event tie-ins galore
Every brand should have an event calendar; you should know when anniversaries, yearly celebrations and public holidays are taking place so that you can leverage them to your advantage.
At Distilled, the team have a broad range of passions and interests, which means the types of content we share cover a broad range of topics and formats, from a gif we saw on Twitter to a multi-million dollar TV ad, everything we share feeds into what we produce. Predominantly we share content via Slack, Dropmark and Pinterest.
When I start to write these posts each quarter, it is the content that has left a lasting impression that makes the cut, that brand’s content that I have already shared with my friends. By trying to break down how / why that content was so memorable, we can start to understand narrative patterns or methodologies to apply to our own campaigns.