Over the past year, some of the content Distilled has created has seen the highest metrics we’ve ever had. To reach these dizzy new heights, we stepped out our comfort zone and started trying some new formats (as well as perfecting some more of the tried and tested formats we’ve had success with in the past).
New formats we’ve tried include simple games and photo stories. The results we received helped validate our thinking but taking a chance on these was a risk for both Distilled and our clients. However, if you don’t break the mould once in awhile, content can start to stagnate.
If your campaigns are no longer reaching the audiences they once used to, perhaps it’s time to step out of your comfort zone. Try a new type of idea or a new format; you might find that you reach an entirely new audience along the way. Trends very quickly get old. Learn to buck them. For example, we generally don’t make static infographics anymore, because times have moved on.