It’s been a year since our last creative roundup and I wanted to share what we’ve been working on in the last 12 months. As I started to collate the our creative pieces, it’s become clear that we’ve tried our hand, and indeed had some successes, at new and exciting formats
This has partly stemmed from Google’s changing algorithm, as we can see the benefit in investing in content for brand awareness, with branded search carrying more weight than before. This creative freedom has led us to storyboard social ad series, shoot stylized photo essays and video social experiment stunts for brands too.
We’ve made pieces with regional angles, which have led to neverending press lists (a good thing), and one that focussed on the fear factor that ended up on the news.