To make exceptional creative work, we must defy conventions and accept the risk of failure. This was the main lesson shared at ‘Here London’ (run by publishing platform ‘It’s Nice That’) – a conference I had the pleasure of attending earlier this summer.
Whether a creative or a marketer (or both!), we must constantly challenge our ways of working, and adopt new ones. After all, the digital world changes too quickly to allow for complacency. To become stagnant in our work is to be left behind.
But how do we learn to think more creatively? This blog post shares some lessons from the conference that can help us do just that.
Don’t stick to conventions
Nalden - Cofounder of We Transfer
Nalden talked about unobtrusive advertising.