Common Pitfalls of E-Commerce SEO: Duplicate Content
Duplicate content is one of the most common SEO pitfalls that many e-commerce sites struggle with. And with the growth of a business riding partially on organic success, both regular assessment and proactive SEO work are imperative to give the business its best chance to succeed.
Having spent a few years working for a solely-online retailer, I noticed a few trends in locations where duplicate content issues consistently popped up on our site and those of competitors. Knowing what to keep an eye on can save a lot of time and troubleshooting down the road – so here are some of the repeat offenders to look out for and how to fix them.