Harriet and I have been hard at work on a new, comprehensive guide for Distilled’s readers. The upcoming guide, No Words Wasted: A Guide to Creating Focused Content, (as you might have guessed) walks readers through content creation and strategy from beginning to end.
One of the most crucial steps in content strategy (and one our guide focuses heavily on) is audience research. Consumers are inundated with content, so yours has to be relevant and targeted to keep your audience’s attention—but in order to create content that achieves those goals, you first have to understand who your audience is and what they’re interested in.
There are a few ways you can get to the heart of who your audience is—a great place to start is audience interviews.