About a year ago I had a conversation with a client who was desperate to target Millennials. This brand has been around for a long time, and is trying to figure out how to reposition itself to seem relevant to a Millennials audience. Since then, almost every new client I’ve worked with has had the same goal: increase brand awareness among the Selfie generation.
These brands certainly aren’t alone in trying to target a generation that feels so elusive to marketers. Many brands have figured out that they will quickly have to adapt to Millennials’ preferences if they want to remain in business. In 2015, Millennials are projected to overtake Baby Boomers as the largest generation in the US, and on top of that, they spend about $1.3 trillion a year.