Content moves at a breakneck pace — there are about 41.7 million WordPress posts published each month (and WordPress only accounts for about 22% of CMS usage). This high speed evolution can make content marketing seem not only intimidating, but also...futile. After all, what’s the point in creating something that’s only going to attract a short burst of readers, then quickly grow irrelevant?
Fortunately, not all content is so ephemeral—evergreen content can still be relevant and attract readers years after it’s published, which I personally find comforting. You don’t have to create something that’s on-trend, newsworthy, or immediately popular. Instead, it can be useful, relevant, and sustainable.