Search engine optimization isn’t a priority for most nonprofit universities, but it will be soon. Demand for education is rising while public funding is decreasing, and online courses are significantly cheaper than courses taught on campus. As students start to study online, they’re going to start searching for their schools online as well, and SEO will be an important part of marketing.
If you’re responsible for the SEO for a university, there’s a good chance your job title isn’t officially “SEO”—it’s probably Webmaster or Program Coordinator or Professor. Kudos to you for realizing that your school’s website needs some TLC! But it’s tough to keep up with the constantly changing trends in SEO if you aren’t “in it” 8 hours a day.