Kate Morris's Posts

Your Best Link Building Tool in 2013: Community Manager

TL;DR: If you want to build your business online for the long term and really win, hire a community manager. A person who is in charge of knowing, understanding, and keeping up with your community. They will be the main link builder in your company, only they’ll do it the right way, the sustainable way.

Grumpy Cat Relationship Building

I wrote a post a while back about rules for outsourcing in SEO in which I laid out how to outsource multiple parts of business related to search, but this post was written in the case of one in-house marketer. In a perfect world, each one of those areas I mentioned like content development and social would have their own teams internally.

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Seattle Sept Meetup

Beautiful Woman Looking Through Magnifying GlassLink Acquisition Unlike You Have Ever Seen - The Meetup

Calling all Seattle area search marketers. It’s that time again for another Distilled Meetup. (RSVP Here) This month we are proud and honored to have Ian Lurie from Portent Interactive speaking along with our very own Carson Ward. These two linking power houses are here to talk about really innovative ways to acquire links. 

Ian - Blow up the link building (kaboom)

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Positive Outing: Review of ModCloth

There is a big hooplah in this industry about outing companies for things they are doing wrong. No matter where you are on that spectrum, I ask: Why not stop being negative overall? Stop telling people what they are doing wrong and start “outing” the companies that are doing things right. I challenge all of you reading this today to think of a site that “gets it” and tell the world. Send some link equity their way and set the bar for other websites. But more importantly, we can learn from what others do well, not just from what others do wrong. 


*Note: ModCloth is not a Distilled client

My entry is ModCloth, a online vintage and retro clothing retailer started by high school sweethearts.

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5 Easy Steps to Identify and Prevent Negative SEO

Negative SEOThere’s been a lot of talk recently about negative SEO—we’ve actually been throwing around the idea of writing a post like this since a first draft appeared on April 8th, 2011! The post actually started in the same way back then, but it was more about reputation management. But my point—Negative SEO is not something new. Not now, not a year ago. Shady tactics have been around as long as there have been people to use them, in business and on the internet.

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Link Building Tip: Make More Fools Days

TL;DR: Pick a few months and spend at least as much time as companies like Clorox and Google spent on April Fools Day 2012 to create ideas to get your customer’s attention. Funny or not, act on those ideas and build them to create links!

April Fools Stock PhotoThe two hardest parts of link building are content creation and relationship development.

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