Choose Your International Strategy Tool
International Search is a very confusing thing for webmasters, SEOs, and business owners across the globe. I’ve worked with companies large and small on their international strategies and over time developed a set of questions that help identify the right strategy for any particular company. Those questions were made into a flowchart and an interactive tool for my presentations at SearchLove Boston and, most recently, San Diego. In this post, I wanted to share the flowchart, the tool, my presentation and the Q&A after my talk. My hope is that the confusion with online international expansion diminishes. This would perhaps lead to companies spending more time on creating the right content based on their target market and less on domains and HREFLANG.