It’s that time of year again! Flowers are budding, kids are counting down the days to the end of the school year, and SEOs are flocking to Boston for Distilled’s Spring SearchLove conference. Like years past, we had a killer lineup to kick the conference off. For those who weren’t able to attend (this time :) ) you can follow along with the hashtag #SearchLove. In addition to help surmise the Twitter chatter I’ve put together the main takeaways from each presentation in 140 characters or less!
Julianne Staino's Posts
Happy New Year!
This time of year is always fun. Gyms are packed with people fulfilling their new resolutions and the internet is flooded with people making predictions of what the new year will hold. There’s a renewed sense of optimism and rejuvenation after the holidays, which promptly lasts for +/- 2 weeks. After about 2 weeks it seems life catches up and we fall back into bad habits and lose sight of our ambitious resolutions. Whether we want to admit it or not, making a real change is something that doesn’t just happen but something we have to actively work at, and often times, that work isn’t fun. However, that’s where we come in... A few weeks ago, my colleague Mike, wrote a post about leveraging clients irrationality to gain buy-in. Welp, now’s the perfect time to hone in and work with your clients to set your SEO resolutions for the New Year, which you can then refer back to ALL year and keep your clients honest.
“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”
Quick what movies that from? I’ll give you a hint, “Bueller...Bueller...Bueller”
That widely thought-provoking quote from Ferris Bueller’s Day Off may be quoted in every high school year book around the country, but it has some wisdom behind it. Within the SEO world, life, aka algorithm updates, happen pretty fast and it can be hard to stay up-to-date on everything. I’ll often get people asking me questions and I’ll have to stop myself from saying, “That was so 4 months ago” because a: I know how absurd that statement is and b: it was only 4 months ago and you may have been in a meeting when Matt Cutts decided to tweet a weather report indicating an impending algorithm update.
Sometimes, it can be overwhelming and difficult to look at a new site and know where to start.
Do I got straight into the code? Do I navigate around? Should I go straight into their backlink profile. I JUST DON’T KNOW!
Although these are all important, they may not give you a high-level understanding of the site and a clear picture of how the project should proceed. To tackle the “deer-in-the-headlights” approach I’ve put together 5 simple steps that will help you identify some common and crucial problems that are made. These steps are especially useful when you being speaking with a potential client and they want to know how you can help.
So away we go...
1) Duplicate Content
Why does it matter? Duplicate Content can be any site’s downfall. When there is more than one piece of the same content, it can make it difficult for search engines to distinguish between the original source and mere copies.
It was a summer night, the Distilled NYC crew had just finished up a round of ping-pong and we were sitting down to dinner at a local Thai restaurant when John exclaimed , “Guys, I just got a Google+ invite! “ Mayhem ensued and dinner was lost. That my friends, is how Google+ was born...or, something like that.
Since Google+ was released there have been countless articles about whether Google created the next social network . Although the jury is still out (I’m not completely sold, but that could be because I’m stubborn), from a business perspective, Google+ Pages offers another way to reach your audience as well as get your brand recognized.
But we all know this. It would be silly not to try all means possible to connect with people and possibly help your brand in the SERPs.