There are 100s of signals that help Google understand and rank content and one signal in particular, PageRank, is often not fully taken advantage of on large scale websites.
Harnessing PageRank can provide the boost you need to gain traction in search results once you’ve covered some of the SEO basics, such as on-page optimisation.
But first, let’s define what PageRank is and how it works.
What is PageRank?
PageRank is a metric used by Google to determine the authority of a page, based on inbound links.
Unlike other ranking factors, Google used to explicitly give you a PageRank score of a webpage; however, Google decided to retire the public PageRank metric.