Conducting a PPC audit for a new client, or even an existing client, is essential to ensure you’re maximising efficiency across their ad accounts. It should be noted that whilst many of the below points can be translated to Bing, this checklist is primarily Google focussed.
For new clients, it can be an exciting process to discover opportunities to help with just that and for existing clients, the meticulous, small tweaks can make a positive difference when an account is mature.
This blog post will show you what you should be looking for when conducting a PPC audit and how to go about it.
However, before you conduct a PPC audit, make sure you request access to important platforms.
- Google Analytics: This will allow you to check whether their Google Analytics has been linked to their Google Ads account and if conversion goals have been set up correctly.