The not-so-great thing about having the word “creative” in your job title is the pressure that comes with it. Because there, in your email signature, is the expectation that you’ll come up with something good.
The Oxford Dictionary defines creativity as “The use of imagination or original ideas to create something; inventiveness.” And never are you more aware of that weighty definition than when you’re starting out on a new creative brief: a blank screen or piece of paper in front of you, a process to follow, and the knowledge that in a few days or weeks, you’ll have to fill those blanks with new, exciting, eye-catching ideas.
The use of imagination or original ideas to create something; inventiveness.Oxford Dictionary
If your job description tasks you with coming up with imaginative ideas, concepts, projects or campaigns (big or small) on a regular basis, you’ll probably already have a process of some sort that works for you - and if you don’t, this is a good place to start.