Jessica Edmondson's Posts

Advice on Working with Bloggers From The Bloggers Themselves

A few months ago, I wrote for the Moz Blog on the fundamentals of Blogger Outreach for your brand. Essentially, bloggers are online influencers who establish trust and build brand discovery for their readers, which ultimately influences consumer purchasing decisions.

Since this post, I’ve been asked for specific examples and feedback from the blogger community in regards to what brands are really doing right and wrong when reaching out. Sure, Technorati reports there are a few top pain points for influencers with unsuccessful brand partnerships, but what really are those pitfalls?   

Let’s delve deeper into those common pitfalls via a Q/A interview with three popular bloggers.

Amy Latta via One Artsy Mama

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What your Company can Learn from these Bloggers’ About Pages

Ever hear how the About Page is “one of the most visited pages on your website”? I’ve done some digging, and it turns out, that statement is not just an exaggeration.

Out of slightly over 2 million total pageviews got in 2013, the About Section had 96 thousand of those views, coming in as the 4th most viewed section on our site. Our About Page itself was listed as the 14th most viewed page, and our People Page came in at a close 15th most viewed page in 2013.

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