A few months ago, I wrote for the Moz Blog on the fundamentals of Blogger Outreach for your brand. Essentially, bloggers are online influencers who establish trust and build brand discovery for their readers, which ultimately influences consumer purchasing decisions.
Since this post, I’ve been asked for specific examples and feedback from the blogger community in regards to what brands are really doing right and wrong when reaching out. Sure, Technorati reports there are a few top pain points for influencers with unsuccessful brand partnerships, but what really are those pitfalls?
Let’s delve deeper into those common pitfalls via a Q/A interview with three popular bloggers.