I’m what’s affectionately known (hopefully) at Distilled as a ‘boomerang’. That is I worked here many moons ago as Head of PR and now in the immortal words of, well a million people in a million movies, “I’m back baby”.
One of the things I’ve learned over the years, working with smart people in hard-working teams is the tendency to try and run before you can walk. So, with the benefit of new experiences and hindsight, I’m gonna take you all back to the basics of PR and outreach (specifically contacting journalists) with a list of dos and don’ts.
When you’re in ‘getting shit done’ mode it can be easy to turn into a mega methodical machine - ticking through that to-do list and hammering out hacks to make you as efficient as can be.