One of the ultimate goals of the media relations facet of PR is to become the go-to person for interviews in your space. When the media starts coming to you for comment, you know your PR efforts are really paying off.
This post will consider the two most important elements of becoming a media go-to. In my opinion these are:
- Being visible.
- Being quotable.
The benefits of media relations can be vast and, if you get your PR efforts right, they’ll go a long way in building and maintaining your reputation, demonstrating authority and credibility, and creating a buzz around your company. Done well, media relations can give you the edge over your competitors and, to this end, the power of a strong media interview is not to be underestimated.
You can’t become a go-to spokesperson if journalists don’t know you exist. Alongside day-to-day PR and marketing activities, one of the key elements of being visible is creating a media page on your website.