The writing process can be a tricky thing, full of dead-ends and uphill stretches. Both writers ourselves, Kyra and I were keen to get an outside perspective on what makes for crafting great copy. Kelton Reid, Director of Multimedia Production at Copyblogger, had many interesting thoughts on the subject.
His interview below forms part of our upcoming guide, No Words Wasted: A Guide to Creating Focused Content. This will be launched early next month so, for now, we hope you enjoy this extract.
Is there any particular way you structure your writing process?
A strong cup of coffee, crisp stack of 4x6 notecards, research, reading, and note-taking until I’m exhausted.