This guest post was written by Elena Terenteva, Senior Content Marketing Manager at SEMrush, a competitive research software that provides data on competitors’ online marketing activities.
More sales and revenue, gosh, that’s every online retailer’s dream.
For that to happen, though, you need people to visit your product pages.
But how do you get more eyes on them if the majority of channels are either too unpredictable or are overly competitive in terms of SEO? Or simply don’t offer enough ability to showcase a product, like text-based PPC ads?
Enter Product Listing Ads (PLAs) – Google’s way to advertise products, not your business.
As PLAs are now being integrated with Shopping Campaigns, this is a good time to refresh what they are and how they could help you drive sales.