This guest post comes from Marcus Beard at Brandwatch. Read on for a case study on the company’s work with IKEA.
The best solutions to company-wide issues are unavoidable and impossible to ignore.
With the ability to break down a bedside table into three slot-together pieces, IKEA appear to possess the engineering prestige usually reserved for NASA and CERN. One might imagine their ingenuity with beds and wardrobes is mirrored for all parts of the business: from human resources to customer services to social media marketing.
However, while IKEA has been known for engaging social campaigns, the enthusiasm for social media has traditionally failed to spread across the business.