I recently launched a new guide called ‘Finding Your Brand’s Voice’, which aims to help companies pin down an effective way of communicating to their customers.
While I tried to make the guide as practical and easy-to-use as possible, at times I felt aware of the pesky gap between theory and practice. In turn, this blog gives a more personal account of the challenges I’ve faced in my own work, and shares some of the things I’ve learnt so far.
I started working as Distilled’s Copy Editor in July of last year. The job advert had called for someone to ‘own the voice of Distilled’, a role which would require me to shape and document a particular way of writing.