This blog post comes from guest writer Fancy Morales, Content Lead at Contenido.
So much to publish, so little time. Am I right?
It’s no secret that we content marketing folk have got our hands chock-full. Publishing mass quantities of blog posts, white papers, landing pages, videos, and social media posts every year is no small feat.
But what’s often overlooked is that as we’re laboring to plan engaging content (often for multiple audiences), we’re also hustling to wrangle our production teams, manage our time, delegate tasks, analyze our content’s performance, and monitor our allocated portion of that coveted marketing budget.
The tasks seem unending and it’s plain rough trying to gauge the real cost of our latest best practices blog post - or worse, calculating the sunk costs after our CMO killed production because of a business objective pivot.