What is Google Authorship? Why is it important for search and branding?
Google Authorship is a digital authentication process that allows Google to link published web content to the specific author who created the content. It essentially enables Google to determine who authored something, not just where something is published. Contributors to your site can authenticate content on their Google+ profile. Brands can tie content to influential writers. This connectivity adds credibility to your content and enhances amplification of your messaging.