Harriet Cummings's Posts



How to Master Social Listening: Lessons from IKEA

This guest post comes from Marcus Beard at Brandwatch. Read on for a case study on the company’s work with IKEA.  

The best solutions to company-wide issues are unavoidable and impossible to ignore.

With the ability to break down a bedside table into three slot-together pieces, IKEA appear to possess the engineering prestige usually reserved for NASA and CERN. One might imagine their ingenuity with beds and wardrobes is mirrored for all parts of the business: from human resources to customer services to social media marketing.

However, while IKEA has been known for engaging social campaigns, the enthusiasm for social media has traditionally failed to spread across the business.

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News Reporting in the Age of Social Media

Rasha is a video maker whose depiction of war-torn Syria has become a YouTube hit. You may well have seen her satirical videos that comment on life in her city of Aleppo where she’s unable to go to school because of the unfolding destruction. She’s just nine years old.

More and more, people like Rasha are sharing information online and – in doing so – are affecting the way the rest of the world forms an understanding of a conflict or situation. Indeed, social media is increasingly becoming a key part of global news reporting; it provides a vast network of sources of information and contacts that simply weren’t available before. Reporters on the ground can use real-time messages to get the latest information on an area – for example, whether a street is safe to travel down.

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How to Drive More Sales with Google Shopping Campaigns

This guest post was written by Elena Terenteva, Senior Content Marketing Manager at SEMrush, a competitive research software that provides data on competitors’ online marketing activities.  

More sales and revenue, gosh, that’s every online retailer’s dream.

For that to happen, though, you need people to visit your product pages.

But how do you get more eyes on them if the majority of channels are either too unpredictable or are overly competitive in terms of SEO? Or simply don’t offer enough ability to showcase a product, like text-based PPC ads?

Enter Product Listing Ads (PLAs) – Google’s way to advertise products, not your business.

As PLAs are now being integrated with Shopping Campaigns, this is a good time to refresh what they are and how they could help you drive sales.

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You’ve Won! An Interview on Running Competitions

Competitions hold huge potential to engage an audience, and to do something fun and fresh with your brand. But many of us online marketers shy away from them, not knowing enough about how they work.

Well, Iain Haywood is here to give us the low-down. Founder of The Competition Agency, Iain has bags of experience in running competitions for brands around the world.

He’ll be talking in more detail about running competitions at SearchLove London, our two-day online marketing conference which is taking place in less than a week’s time (October 27-28th).

If you haven’t already done so, book your spot here. 


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Workin’ 9 to 5? Songs to Get Productive

A deadline looms. The clock is ticking. Yet it’s too loud in the office – your desk mate’s yakking on the phone, the coffee machine is whirring. So you relocate, ahhh... No actually, now it’s too quiet. Your mind is adrift. 5 minutes till deadline...

Sound familiar? Sometimes the brain needs a little help to focus and music can be just the thing. While there’s a lot of research out there on music cognition, I thought it’d be fun to simply share some music suggestions for various work tasks, as brought to you by our brilliant SearchLove speakers. If blasting these through your headphones doesn’t appeal, get busy suggesting your own tunes in the comments section below.

Sifting through emails

It’s morning time. A barrage of emails awaits, involving some typing but nothing too mentally taxing.

Choice of song? Apparently music that’s 60 beats-per-minute is conducive to putting you in a positive, relaxed frame of mind.

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